Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 words

Business Strategy - IKEA - Essay Example All things considered, we as people and the associations that use our administrations need to show aggregate obligation towards every single part of our general public. Perhaps the most ideal ways this can be accomplished is by proceeding to utilize assets and growing better procedures for dealing with our organizations, but in a productive way without causing any unsafe effect on the earth and by predicting how best we can save our economy and nature for our people in the future. IKEA is one such association that has been exhibiting corporate social obligation over an extensive stretch. The organization is well known worldwide for selling minimal effort furniture across outlets around the world. The scope of items created by IKEA range each conceivable thing that can be utilized in a home from kitchens and attract rooms to washrooms and rooms. IKEA today has deals in more than 36 nations and looks all set to venture into 6 different nations sooner rather than later (Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005). The current contextual analysis is an endeavor at contemplating the accomplishment behind IKEA and examining the explanation for what has empowered it to turn into the biggest furniture organization on the planet. The investigation is considered significant as IKEA has come to command the furniture world inside a limited ability to focus 60 years and the turnover of the organization just proposes the presence of a solid plan of action and supporting procedures that guide in producing high income. The examination will focus on assessing the various parts of IKEA’s tasks and execution figures against a lot of six models that will endeavor to address an assortment of inquiries. The current vital position will be found out by utilizing the Porters nonexclusive techniques and the Bowman’s clock models.

The Problems Of Air Pollution Essays - Air Pollution, Smog

The Problems Of Air Pollution The Problems of Air Pollution Issue What causes contamination? What would we be able to do to forestall it, and dispose of it? Is it reasonable for the offspring of things to come to need to endure the results that contamination causes? Why not deal with the difficult at this point? Industrial facility and entrepreneurs can forestall air contamination. ?Air contamination is the nearness of hurtful gases, fluids, or solids in the air. Air contamination, known as smoke contamination for a long time, came about because of coal burning? (Hodges 526). Brown haze has been an issue in coal-consuming regions for a few centuries. Exhaust cloud at long last diminished when coal burning was supplanted by oil and gas ignition. Air contamination is brought about by various sorts of toxins. The principal type, particulate issue, comprises of strong and fluid pressurized canned products suspended in the air. These emerge from the consuming of coal and from mechanical procedures. Barometrical particles can dissipate and ingest daylight, which decreases perceivability. Particles likewise diminish perceivability by lessening the light from objects and enlightening the air causing the difference between the articles and their experiences to decrease. In addition to the fact that it effects perceivability, yet it hurries the disintegration of building materials and the consumption of metals, meddles with the human respiratory framework, and carries harmful materials into the body. ?The little particles cause interminable bronchitis, bronchial asthma, emphysema and lung malignant growth? (Hodges 59). The subsequent sort is sulfur oxide, which originate from the consuming of coal and mechanical procedures. Harm to building materials, vegetation, and to the human respiratory framework are brought about by the acidic idea of oxides. ?Little amounts of sulfur oxides can build disease and mortality? (Hodges 59). The third kind of contamination is carbon monoxide. Carbon monoxide is a dreary, scentless, bland gas against which people have no security. ?Carbon monoxide originates from the fumes of gas fueled vehicles and optionally from modern procedures? (Hamer 45). Hemoglobin, which is in the blood, joins with carbon monoxide and conveys less oxygen to body tissues causing wellbeing and heart impacts. Some medical issues originate from the fumes exhaust spilling into the inside of the vehicle. A few hundred Americans bite the dust from CO harming every year. Sodium oxide levels underneath .25 PPM have been related with expanded dismalness in New York as estimated by medical clinic confirmations. In all cases where antagonistic wellbeing impacts have been noticed, the older patients have been influenced harshly (Hodges 60). The fourth sort is hydrocarbons, which are concoction mixes containing just carbon and hydrogen. Hydrocarbons likewise emerge from gas controlled vehicles and from modern procedures. ?Hydrocarbons are a significant piece of the creation of photochemical exhaust cloud? (Hodges 61). The last kind is nitrogen oxide that originate from high-temperature ignition, for example, that happening in engine vehicle motors, electric force plants and other fuel utilization. Nitrogen oxide adds to sharpness in precipitation and creation of photochemical brown haze. Nitrogen oxide is additionally hazardous in light of the fact that it causes genuine disease and conceivably passing regardless of whether the introduction to NO2 is short. The gas was answerable for 124 passings in a fire at Cleveland's Crile Children Hospital on May 15, 1929, when x-beam film containing nitrocellulose incidentally burst into flames and delivered NO2 (Hodges 63). Arrangement As one can without a doubt see these kinds of air poisons are hurtful to our air, condition and individual wellbeing. Processing plant proprietors can help forestall these impacts. Scientists have discovered various approaches to expel these poisons from the air. One gadget intended to expel hydrocarbons from the air is an improved low contamination imperceptible flare burner, which includes a tall stack fixed with earthenware. Essential air is presented under tension in a cylinder underneath and coaxial with the stack. The highest point of the cylinder contains a burner for the vented hydrocarbon gases (Sittig 227). Inside this gadget distinctive air blends give intends to finish burning of the vented gases with low outflow of smoke and light. Another technique wherein ?gases sullied with fumes from unstable natural fluids are recuperated by containing the fume gas blend in an ingested tower with a wipe curl which assimilates the fumes? (Sittig 348). The two strategies can effective ly expel hydrocarbons. A technique has been found for expelling nitrogen oxides from gases. ?An ionizing radiation permits

How J.K. Rowling Puts a Spell on Her Readers (and How You Can, Too)

How J.K. Rowling Puts a Spell on Her Readers (and How You Can, Too) In 1994, J.K. Rowling, the imaginative author behind the Harry Potter franchise, was living on public assistance in Edinburgh, Scotland. As a single mother and estranged from her abusive husband, she was jobless and clinically depressed, but used the time while her daughter was napping to write Harry Potter and the Philosophers Stone in coffeehouses. It was an idea that occurred to her on a train ride four years earlier, and one she couldnt shake.Fast-forward ten years later, when in 2004, Forbes estimated Rowlings worth to be at $1 billion, making her the first billion-dollar author. Since the first book was published, the Harry Potter fantasy books have won multiple awards, and sold more than 500 million copies, earning a spot in the Guinness World Records as the best-selling book series for children in history. If there was ever an author success story, Rowling has it. And for anyone looking for the same success in their own writing, here are some of her secrets to putting a spell on her readers.Dont follow the rulesA quick Google search reveals that there are just as many rules about writing and publishing as there are websites offering advice on both (and thats a lot!). Make an outline or dont, know your ending before beginning chapter one or just start putting words on the page; its advice that can be as inconsistent as it is abundant. However, according to Rowling, rules can get in the way of your best work. She writes:I have to say that I cant stand lists of must dos, whether in life or in writing. Something rebels in me when Im told what I have to do before Im fifty, or have to buy this season, or have to write if I want to be a success.I havent got ten rules that guarantee success, although I promise Id share them if I did. The truth is that I found success by stumbling off alone in a direction most people thought was a dead end, breaking all the 1990s shibboleths about childrens books in the process. Male protagonists are unfashionable. Boarding scho ols are anathema. No kids book should be longer than 45,000 words.J.K. Rowling, On WritingRead voraciouslyWhile Rowling admits that breaking rules can often work out better than following them, she does list some you probably wont get far withouts that can make or break your success as a writer. At the top of that list is being a devoted reader.This is especially for younger writers. You cant be a good writer without being a devoted reader. Reading is the best way of analysing what makes a good book. Notice what works and what doesnt, what you enjoyed and why. At first youll probably imitate your favourite writers, but thats a good way to learn. After a while, youll find your own distinctive voice.J.K. Rowling, On WritingDevelop disciplineAccording to Rowling, Moments of pure inspiration are glorious, but most of a writers life is, to adapt the old cliché, about perspiration rather than inspiration. Sometimes you have to write even when the muse isnt cooperating.The kind of discipl ine shes referring to means setting daily word count goals and sticking to them, even on days when you dont feel particularly inspired. And Rowling isnt the only one. Hemingway was said to have written between 500 and 1,000 words a day, and Stephen King sets 2,000 words a day as his goal. Simply putâ€"if you wait for inspiration to strike before you write, youll likely never get a novel written.Writing a best-seller requires discipline and a daily word count goal. Photo by Pixabay on Pexels.Have resilience and humilityIf there is anyone who understands the pay-off of resilience, its a writer worth billions who began her best work while living below the poverty line. But along with resilience, she notes that humility is just as important, and the two often go hand-in-hand.…Rejection and criticism are part of a writers life. Informed feedback is useful and necessary, but some of the greatest writers were rejected multiple times. Being able to pick yourself up and keep going is inval uable if youre to survive your work being publicly assessed. The harshest critic is often inside your own head. These days, I can usually calm that particular critic down by feeding her a biscuit and giving her a break, although in the early days I sometimes had to take a week off before shed take a more kindly view of the work in progress. Part of the reason there were seven years between having the idea for Philosophers Stone and getting it published, was that I kept putting the manuscript away for months at a time, convinced it was rubbish.J.K. Rowling, On WritingHave courageIn the middle of receiving criticism and rejection from all sides, it takes a lot of courage for a writer to continue the extensive work that is required to create a manuscriptâ€"something out of nothing and without the promise of publication and payout. For many, the fear of failure can be overwhelming enough to put down the pen (or close the laptop) and stop writing for good.Thats why courage is so importan t for any writers journey. Rowling puts it like this:Fear of failure is the saddest reason on earth not to do what you were meant to do. I finally found the courage to start submitting my first book to agents and publishers at a time when I felt a conspicuous failure. Only then did I decide that I was going to try this one thing that I always suspected I could do, and, if it didnt work out, well, Id faced worse and survived. Ultimately, wouldnt you rather be the person who actually finished the project youre dreaming about, rather than the one who talks about always having wanted to?J.K. Rowling, On WritingThink independentlyAs with being willing to break the rules, thinking for yourself will set you on the right course to writing bestselling novels that readers cant get enough of. Unless youre attempting to write a formulaic story that wont stand out from the pack, allowing others to think for you in the process is a mistake. Rowling suggests to resist the pressure to think you hav e to follow all the Top Ten Tips religiously, which these days take the form not just of online lists, but of entire books promising to tell you how to write a bestseller/what you MUST do to be published/how to make a million dollars from writing.She also suggests a website called Writer Beware, noting that its a great resource for new and aspiring authors to learn what services are worth paying for and what should be avoided at all costs.Ultimately, in writing as in life, your job is to do the best you can, improving your own inherent limitations where possible, learning as much as you can and accepting that perfect works of art are only slightly less rare than perfect human beings. Ive often taken comfort from Robert Benchleys words: It took me fifteen years to discover I had no talent for writing, but I couldnt give it up, because by that time I was too famous.J.K. Rowling, On WritingUse worldbuilding to immerse your readerJ.K. Rowlings fantastical world of wizards and witches is more than the characters within it. Its a unique, well-thought-out setting that translated into a distinctive, memorable setting for top-grossing movies and even a theme park called The Wizarding World of Harry Potter, which is now open at Universal Studios Hollywood.Rowling created a world that was immersive enough to be made into a theme park. Photo by Troy Jarrell on Unsplash.Rowling achieved this through details spanning seemingly mundane topics, from what wizards and witches ate to the curiosity of moving photographs that graced their newspapers. In zooming in on these details, Rowling helped readers become immersed in a world that is vastly different than that of the muggles (or non-magical folks).Use gerunds in dialogue tags, varied sentence length, and simple verbsBeyond advice and toward stylistic choices, author J.H. Trumble looks at Rowlings style and tone to determine exactly how she manages to cast a spell on her readers and make them hungry for more. He notes that Row ling uses the following writing methods:Extensive use of semicolonsThe serial commaDialog tags that usually precede the name of the character speaking, but following if she wants to include an adverb (Hermione said brightly or he said feebly).Adverbs used sparinglyUnderstated humorUnderstated emotion, avoiding melodramaEllipsesDashes to show interrupted dialogParenthesisParticipial phrases employing the -ing form of verbs--used after a dialog tag to indicate what the character is doing. Examples: said Mrs. Weasley, beaming at him, said Mrs. Weasley, watching him anxiously, said Hermione, hurrying into the kitchen, He said feebly, pointing toward the window.Varied sentence lengthTension created mostly through observation and action, with introspection kept to a minimum. (She ignored this. He could not blame her.)Simple verb choicesStraightforward description with little to no commentary (almost cinematic and what youd expect a camera to pick up)Wingardium leviosaAs Rowlings own past shows, crafting a great story involves finding your own path as a storyteller and walking it with courage, determination, and discipline. Wingardium leviosa, one of the favored spells from Harry Potters world, causes levitationâ€"and thats exactly what has to happen to put a spell on your readers. Focus on writing words and creating worlds that can rise from the page to become something other than mere words; make them come to life in the minds of your readers and your bestseller will be inevitable.

Early Christian Ecumenical Councils - 1094 Words

Surname: Name: Course: Institution: Date: Ways in Which the Early Christian Ecumenical Councils Developed the Church’s Understanding of Jesus Various early Christian doctrines developed and were shaped over time. The early Ecumenical Councils were pivotal in the development of such doctrines which served as a foundation for the church and Christianity. When Christianity became a legal religion in the Roman Empire under Emperor Constantine I, leaders of various Christian communities throughout the Mediterranean could easily meet to discuss important issues and clearly define their faith. These large meetings of Bishops were called Ecumenical Councils. More importantly, the first Ecumenical Councils produced some of the earliest†¦show more content†¦After the resolutions of the Council on the teachings of the dual nature of Christ, Emperor Justinian confessed his orthodox faith (Albi, 22). During the sixth meeting in Constanople in 680 AD, the Council proclaimed that Christ has both a human and divine will. Thi s was after Monothelism continued to be a disturbance in spite of the repressive laws against it by previous emperors. Monothelism was a new doctrine that emerged among the Armenians and Abyssinians. It taught that there is only one will in God-man Christ. However, the Ecumenical Council condemned Monothelism and its adherents. The Council held that Christ had two natures with two activities: as God working miracles, rising from the dead and ascending into heaven and as Man, performing the ordinary acts of daily life (Thomas, 97). In 692 AD, the Quinesext or Trullan Council was summoned by Justinian II. It was considered a supplement to the fifth and sixth Ecumenical Council as it issued no canons pertaining to ecclesiastical government and order. Also, it is viewed as a continuation of all the preceding Ecumenical Councils as it received and ratified all of their canons and decisions. In addition, it ratified the eighty five apostolic canons, the canons of local synods, and the mos t important of the canons of the principal fathers of the church, thus empowering all of them with EcumenicalShow MoreRelatedThe Church Of The Martyrs1494 Words   |  6 Pagesyears. The Coptic church has commonly been referred to by historians as the â€Å"Church of the Martyrs† (A Brief History of the Christian Church). It was given this name due to the desire of martyrdom rather than the multitude of martyrs. The five main points of its history are the origins of Coptic Orthodox Christianity, monasticism, contributions to Christendom, the ecumenical councils and the church today. 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Essay Outline on Topics in Health and Wellness Options

Essay Outline on Topics in Health and Wellness Options The argument with respect to child nutritional troubles, particularly being overweight, can be managed. An individual would not expect to find a health environment which doesn't have a superior medical care system. Obviously, decent health can be equated to productivity within this context and without it, more conflicts may come up that could be very difficult to cope with. The key in ensuring emotional health is to at all times gauge our feelings and knowing the way to deal with it properly. The Fight Against Essay Outline on Topics in Health and Wellness If the person is depressed, he cannot function normally. So, it's always advised to use the appropriate tools and decrease the chance of workplace injury. So, both students of healthcare programs together with students of any other specialty may have a task to compose an essay on health topic. So as to have a wholesome life, it's the right and responsibility of every person to deal with himself physically, mentally, psychologically and spiritually. The US government has produced certain strategies to enhance the wellness of the nation. And, naturally, community health promoters and women like Ouma help elevate the problem of cervical cancer and make demand for services. If folks are unhealthy, they may not be able to perform their everyday pursuits. They are faced with every-day activities that either mar or make their health. Before you pitch, understand what the publication has paid writers before. Chemistry is a subject which, basically, supplies you with useful information regarding the different substances or forms of materials which compose the physical world around us and the way in which they behave or react with one another. Various editors at the very same publication are often searching for different things. Ultimately, don't neglect to proof read your biology essay before the last submission. Citations and extracts from assorted sources have to be formatted properly. Informative speech papers can be written on quite a few topics and thus the very first is step is selecting the most appropriate topic for your paper. Articles and books are frequently the topic of the majority of analyses essays. We gathered all of the essential articles and set out. Essay Outline on Topics in Health and Wellness Can Be Fun for Everyone Conclusion There are a number of other approaches identified by researchers, and any approach which suits the individual ought to be applied. Maybe you presently have a generalized idea of what things to write in your mind, and the following will enable you to concentrate on some specific thought or perhaps change your choice. Being a student athlete I am required to keep an amount of physical activity prior to, during, and following my season. Living day after day in a fashion consistent with wellness principles is not simple. Limited funding and competing priorities are at the peak of the list. It's also advised to keep clear use of equipment shutoffs which may keep you from performing at emergency. Obtaining and keeping physical fitness is a consequence of physical activity, appropriate diet and nutrition and naturally proper rest for physical recovery. See a physical therapist immediately at the beginning of training. The one difference is that in a refinancing, you can receive the sum to utilize for various other purposes. In the event the issue still exists, it might be that the fuel pump itself is faulty. The test has a great deal of components, and you'll discover exam information below. You should guarantee there is seamless stream of information throughout your paper and your audience can be in a position to follow what it is you are saying from the start to the end. Informative speeches ought to be written using the right spelling, appropriate grammar and the proper punctuation. These functions are provided by this module.

Enron Scandal Free Essays

Ethics are values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. If all people lived by this code the world would be a much better place. Having business ethics in the workplaces is very significant to having a truly successful business. We will write a custom essay sample on Enron Scandal or any similar topic only for you Order Now Many companies have been forced to suffer losses or even forced to enter bankruptcy. Enron is one of the biggest examples of when making business ethical decisions go wrong. An American energy, commodities, and services company based in Houston, Texas Enron was a big deal. Employing approximately 20,000 staff and was being one of the world’s leading electricity, natural gas, communications, and pulp and paper companies. Enron was a company on top on of the reason the fall was so drastic. Since Enron was the largest corporation contributor to the first presidential Bush campaign some people believed it to be a political conspiracy. The people in charge of Enron you can say lost their way, they became more worried about the money instead of the wellbeing of their company and employees. If Enron had stayed in the gray areas or at least the moral minimum then thing might have turned out different for them. Staying in these areas they would have made sure that all there business dealing was in compliance with the law. However just because a business deal is in compliance with the law does not mean it is ethical. Enron is the largest bankruptcy reorganization in American history and also the biggest audit failure of that time. With the using of accounting loopholes, special purpose entities, and poor financial reporting, Enron was able to hide billions in debt from failed deals and projects. Many executives at Enron were indicted for a variety of charges and were later sentenced to prison. Employees and shareholders received limited returns in lawsuits, despite losing billions in pensions and stock prices. As a consequence of the scandal, new regulations and legislation were enacted to expand the accuracy of financial reporting for public companies. Enron first started sliding down the unethical path when the market to market accounting style was introduced. Market to market accounting allowed Enron to book potential future profit on the day a deal was signed. This is a problem because even if the company did not receive any money that day Enron could make it look anyway they wanted. Due to the large discrepancies of attempting to match profits and cash, investors were typically given false or misleading reports. While using the method, income from projects could be recorded, although they might not have ever received the money, and in turn increasing financial earnings on the books. Enron also had something in place called PRC the performance review committee. It let employees review each other and people that did not meet the requirement you were let go and the better employees were rewarded. Employees constantly looked to start high-volume deals, often disregarding the quality of cash flow or profits, in order to get a higher rating for their performance review. Enron paid out multimillion dollars bonuses to top executive based on imaginary profit. Enron had to find real money to fund them so they merged with Portland General Electric Company. Enron became the largest marketer of natural gas and electricity. Enron and Blockbuster signed a 20 year agreement to introduce video on-demand. After several attempts to get the concept together Enron realized it was not going to work. Enron estimated profits of more than $110 million from the deal, even though analysts questioned the technical viability and market demand of the service. When the network failed to work, Blockbuster pulled out of the contract. Enron continued to recognize future profits, even though the deal resulted in a loss. Enron debt was beginning to catch up with them and raise questions so they found different ways to hide it. One ways was hiding the debt in a lot of dummy corporations. Their purpose was to purpose to raise the company’s stock to make it look like profit was coming in. At this point Enron had thrown business ethics out of the window. Making people invest their money in a company stock that had false value. Enron started using the electricity needs to their advantages having forced black out for the cost of electricity to raise and to make a profit. They did not care what the lack of electricity was doing to the people. When Enron went bankrupt the people lost everything there whole savings where gone and they were now without a job. If people had stop to ask there self is this decision ethical or how it well affect others the Enron scandal could have been avoided. The executive put money over the wellbeing of the company as a whole and the employees. When making the important decisions about your business you should always look at the business, personal and legal side of the deal. Every deal has its outcome it is your job to predict the outcome and deal with the consequences of your actions. Hanshermannhesse3. â€Å"Enron – The Smartest Guys in the Room. † YouTube. YouTube, 22 Feb. 2012. Web. 10 Oct. 2012. . How to cite Enron Scandal, Papers

Role of Media in Society

Table of Contents Introduction Overview of the role of media in society Conclusion Works Cited Introduction In today’s society, the flow of information among the citizenry plays an important role towards the development of an informed society. To this effect, the media has been instrumental in ensuring that the population gets current news and information on different issues affecting various societies.Advertising We will write a custom essay sample on Role of Media in Society specifically for you for only $16.05 $11/page Learn More Arguably, without the media, the world would consist of an ignorant population devoid of any relevant information relating to issues affecting their environment. With this in mind, it could be argued that the media provides the backdrop against which we make sense of any new conditions and information that we encounter in a world that is increasingly becoming globalized. Since its conception, the media has been hug ely influential in the development of the society. The media can be used to drive public opinion, report on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of sub-genres such as news stories, opinion columns, advertisements, sports and horoscopes to name but a few. As such, the role of the media in today’s society is important because it essentially helps individuals get access to valuable information, educate the people in the communities and is a useful, affordable and an economical tool for entertainment. In today’s society, the social issue that has particularly struck individuals through the decades is that of the media. In this study, the various opinions held in regard to the media and how it operates shall be provided. Through the analysis of relevant literature, a brief yet informative discussion of the various benefits that have been enjoyed as a result of the media shall be presen ted. This shall be done by highlighting key areas where the media has been instrumental. These areas include but are not limited to: provision of information, a source of education and knowledge, link between members of the global community and a source of entertainment. The differing opinions propagated by media critics shall also be presented. This shall at the end help us understand the roles that the media plays in society as well as the extent to which the media has been successful in performing its duties. As such, it shall be a worthwhile endeavor to shed some light on the benefits as well as the costs that have risen due to the presence and effects of the media in our societies. This analysis shall help in the provision of a clearer understanding on how the media affects society.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overview of the role of media in society The media is arguably one of the most powerful agents for change and the betterment of society. Its role as the society’s eyes; indeed a ‘watchdog’ constantly monitoring and critiquing the actions of those in authority for the betterment of society are some of the attributes that previously made the media seem as a positive influence to society. The ability of media to so accurately reflect the mood of the society and advocate for people to fight against social injustices and vices portrays the media as a tool for promoting justice, equality and harmony among the masses. In regards to this statement, the current states of affairs indicate that societies are ridden with selfishness and actions aimed at advancing individual goals. This can be derived from the argument raised by Michael Meyers who claims that today’s media does not educate the audience but train them (Kramer, Meyers and Rothstein 582). This he attributes to the fact that the media outlets no longer provid ing credible information. In this regard, the audience does not buy the truth, but what prominent figures want them to believe. The author is trying to bring out the fact that media is biased. The proposed biasness has its root in the anti-intellectual and anti-democratic media. In addition, the media’s advertisement of products and services is an act aimed at enabling the consumers to make informed choices. As Bernt explains, the skills and artistic nature used to present persuasive advertisements help consumers relate products to their lifestyle and preferences (193). Texts and images represented in advertisement can signify a myriad of meanings to the viewer. All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner (Bernt 194). Advertisement is therefore more of an educative venture than a deliberate attempt to sway the consumer in any predetermined direction since in the end; the consumers are better i nformed of the variety of brands that are at their disposal. Bernt suggests that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media (193). The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement.Advertising We will write a custom essay sample on Role of Media in Society specifically for you for only $16.05 $11/page Learn More Bernt further asserts that the persuasive nature of advertisements has had a great effect on American culture in regards to the relationship between working hard and purchasing power (193). Bernt asserts that advertisements have â€Å"replaced Puritanism or the Protestant work ethic as the driving force in American society that causes people to work hard in order to shop even harder (193).† The various forms of entertainment avail ed e.g. Movies, sports, interactive programs and Music productions are very important means of relieving stress after a long day at work. In addition, they help alleviate boredom. As such, the sole agenda of such products is recreational and providing means for people to enjoy themselves and connect (Bellah et al 67). For example, through satellite television providers like DSTV people all over the world are able to enjoy the entertainment genre that best suit their preferences. Examples include movies, sports, music and news. Truth be told, football clubs would never have gained such a strong and wide fan base were it not for the media. In regards to change in journalism, Pavlik highlights on how journalism has been affected by the transformation of the new media (Fernback 163). In his opinion, new media technologies have greatly affected the traditional perspective of journalism. This he explains by expounding on the new journalistic trends such as changes in the contents provided to the audience as news, changes in how journalists work, structural changes in news organizations and changes that have occurred in the correlations between media outlets, journalists and different audiences (Fernback 163). These changes brought about by new media technologies have to a large extent led to the contextualization of journalism; a situation whereby journalism has become less objective and practical. On the same note, Palvik (as cited by Fernback 163) further notes that these new trends perceive journalists as interpreters of current events who in their efforts â€Å"empower the audience and reconnect communities (Fernback 163).†Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Palvik, the new transformations being experienced in media outlets can be attributed to the availability and emergence of online infrastructure, high degree of customization, instantaneity and interactivity that characterize new media. In his point of view, Palvik believes that such developments will at the end make journalism a better tool to promote democracy (Fernback 163). Evidence of such developments can be derived from the emergence of the internet and the online architecture that supports this vast source of information. Through online encyclopedias such as Wikipedia and the various search engines, people are able to access information and learn about different issues that affect their lives. In addition, students in all academic fields are able to do more research in their designated fields and as a result, they become more knowledgeable in these areas than they would have been while using the traditional means of acquiring knowledge. Similarly, the internet ha s also provided people with a global means of communicating and learning about each other through websites like â€Å"facebook† and â€Å"twitter†. People from different countries globally are able to interact and socialize in the comfort of their homes without the inconveniencies caused by travelling as well as the enormous costs that would have otherwise been incurred. These facts prove Palvik’s assertion that new media is at the forefront in empowering the masses (by providing useful information) and connecting communities (interactive nature of the internet, radio and TV talk shows e. t. c.). On the other hand, Preston (as cited by Fernback 163) contends that the transformations being experienced in media are as a result of political, social, economical and communication patterns rather than technological developments. Preston asserts that the interrelation that exists between social and informational sciences accompanied by non-academic and industrial liter atures can be used by media so as to develop an equitable society and ensure social order (Fernback 163). In his book reshaping communication, Preston uses the aforementioned aspects to develop a model that explores the social role of information and communication in societies today (Fernback 163). In his opinion, Preston argues that our cultural, informational and social bearings are hinged not on technological advancements, but on the socioeconomic, political and communication trends that we adapt (Fernback 164). In this regard, it can arguably be stated that the role of the media in society is not determined by technological advancements, but by the socio-technical paradigm (Fernback 164). The positive view of the media has greatly been challenged with time. No longer do the various media outlets stand out as the ‘last front were nobility and idealism still had a foothold.’ Instead, the media just like any other business has been influenced by competition and ratings . As such, it has been noted for a fact that media outlets do at times express their own biased opinions which may not always be ideal or noble at that. For example, Gay Talese attests to the fact that the New York Times editor Gerald Boyd refused to print a story about an interracial wedding simply because it never emphasized on Black victimization (Kramer, Meyers and Rothstein 575). According to Gay Talese, any story that would soften the perception people had on such issues was disallowed and could not be printed (Kramer, Meyers and Rothstein 575). In this case, the Media’s actions which were previously perceived as being selfless and socially motivated have been exposed to not always have been driven by benevolence. These actions are at times resounded with self interests and personal gains for the media houses and the corporations that sponsor them. The previous view of the media’s ability to correctly reflect on the society’s mood has also been greatly que stioned as the media does at time appear to affect the set the society’s mood as opposed to reflecting it through the use of propaganda. (Kramer, Meyers and Rothstein suggest that the one of the media’s greatest power is in its ability to subtly influence our opinion (575). They further assert that in events that elicit a lot of public opinion, propaganda plays a great role and polarizes people along lines that they may not necessarily have taken had they not been â€Å"persuaded† to do so. This subtle psychological nudges can be used to further the cause of big corporations in the form of advertisements or by politicians who want to sway public opinions for their own good. To this effect, the people’s previous trust in the media report has therefore been greatly clouded by this realization. In terms of the unbiased reporting which had for a long time been viewed to be the hallmark of the popular media, it has been noted that some media reports are actual ly aimed at making the recipient of the information form a certain pre-determined opinion thus destroying any illusion of un-biasness (Kramer, Meyers and Rothstein 575). Media outlets can therefore set out to further some social cause which they believe in. Using the cultivation theory, Burton propose that exposure to some kinds of media often cultivate certain attitudes and values (Steffen 455). As an example, Steffen sheds some light on how Arab media has in the recent past adopted the western form of journalism and media presentation (455). In this regard, the author states that even journalists from countries such as Egypt and other Arabic countries which has stringent media policies accept western media values such as accuracy and balance (Steffen 455). As such, the reporter’s opinions and attitude will rub on the general population thus coloring their view of some events. In addition, the aforementioned assertion that advertisement aired in different media outlets is ai med at making the consumer better informed has been changed by evidence which strongly suggests that advertisements are aimed at actively influencing the decision that the consumer makes or may make in future (Steffen 456). What this means is that advertisement is no longer a primary tool for marketing, instead, it has been used to combat the aggressive competition. To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths. An especially troubling fact that revealed through various research efforts is that uncontrolled media in some instances leads to desensitization of the population on issues such as violence. Continuous exposure to media violence especially on the young and impressionable segment of the population can lead to catastrophic results as has been witnessed before in the various random shootouts that occur in our scho ols. Research shows that media violence encourages aggressive behavior and leads to pessimism in children (Burton 123; Steffen 456). This information contradicts the aforementioned perception of the media as a guardian and propagator of social values since the compelling evidence presented by research showed that media also leads to breaking of social values and leads to a disruption of harmony through the violence it encourages. On the same note, rampant advertisements through media outlets have in the recent past characterized modern media. These advertisements aim at influencing the consumer to maintain or develop some form of ideology (Bernt 194). This close relationship that media and advertising have developed raises concerns over the influences that the media may be willing to wield so as to achieve the advertising objectives. A closer observation of the movies and other entertainment forms presented by the media revealed heavy advertisements therein. These rampant acts of br anding were previously unknown to many and their effect though unconsciously administered is substantial. The media’s promotion of social values is also at times only used as a cover to influence consumers by use of advertisement (Fernback 164). Due to these advertisements, naive recipients of the information presented are unwittingly influenced into buying the products that the particular advertisements promote. This is at best a very irresponsible behavior by the media since most people are favorably disposed to agree with sentiments that are projected by the media. These misuses of social issues as a marketing tool have also changed the positive role that the media was supposed to deliver. This is mainly due to the fact that the media is being used as a tool for furthering the objectives of corporations at the cost of an unsuspecting population. Conclusion The role played by the media in today’s society cannot be understated. However, caution should be taken because as expressed in this study, not all media is healthy. Through this research, the knowledge that has been transferred herein should not make the public skeptical of the media but should help them become more skeptical about the issues being addressed through various media outlets. This will invariably transform them from being passive, unquestioning and all-believing recipients, to active and questioning recipients of the information which is provided by the media. Nevertheless, a free and vibrant media is necessary for the good of the society. An unfettered media is the hallmark of a truly unbiased society. However, one should adopt a more questioning stance when dealing with any information provided by the media. Works Cited Bellah, Robert. ET AL.†Community, Commitment, and Individuality.† Literacies: Reading, Writing, Interpretation. New York: W.W. Norton, 2000. 65-74. Print. Bernt, Joseph. P. â€Å"Ads, Fads, and Consumer Culture: Advertising’s Impact on Amer ican Character and Society.† Journalism and Mass Communication Quarterly 78.1 (2001): 193-194. Research Library, ProQuest. Web. Fernback, Jan. â€Å"Journalism and New Media / Reshaping Communications: Technology, Information and Social Change.†Journalism Mass Communication Educator 57.2 (2002): 162-164. Research Library, ProQuest. Web. Kramer Hilton, Michael Meyers and Edward Rothstein. â€Å"The media and our country’s agenda.† Partisan Review 69.4 (2002): 574-606. Research Library, ProQuest. Web. Steffen, Brian. J. â€Å"Media and Society: Critical Perspectives.† Journalism and Mass Communication Quarterly 83.2 (2006): 455-456. Research Library, ProQuest. Web. This essay on Role of Media in Society was written and submitted by user Hezekiah Valenzuela to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Free Essays on What Happens After The Attack

Source of Current Reading Article The Wall Street Journal, September 27, 2001, pgA8 Delta Joins Major Carrier in Cost Cuts, With Plans to Lay Off 16% of Work Force Summary Delta Airlines feels that they need to lay workers off because of the drastic decline in sales. Delta is offering six voluntary programs, one to five year leaves, an early retirement plans, and a voluntary severance package that provide as much as 20 weeks’ pay and other benefits. Delta is cutting many of their flights trans-Atlantic routes which they think would likely be hit harder due to the U.S. strikes back at terrorists. After the attack Delta is averaging a passenger load of about 140,000, compared with 300,000 the day before it. Delta is not the only airline choosing the route of laying employees off, Continental Airlines, and Northwest Airlines Critique I feel that this Delta airlines issue is a business ethical situation. On the business side the company is looking at the big decrease in sales. So in order for company to start making profits they must decrease their liabilities. The easiest way to do that from the companies prospective is to let go of some employees. On the flip side there is a ethical issue in the air. It is not right to lay people off every time business gets bad. Delta employees have families to support and bill to pay just like the next person. There are some laws protecting employees from lay offs like unions. Everyone does not join unions because they feel they are a waste of money, but who would have though terrorist would hit the airlines industry. There needs to be some kind of compromise between the business side and the ethical side to come to some kind of resolution.... Free Essays on What Happens After The Attack Free Essays on What Happens After The Attack Source of Current Reading Article The Wall Street Journal, September 27, 2001, pgA8 Delta Joins Major Carrier in Cost Cuts, With Plans to Lay Off 16% of Work Force Summary Delta Airlines feels that they need to lay workers off because of the drastic decline in sales. Delta is offering six voluntary programs, one to five year leaves, an early retirement plans, and a voluntary severance package that provide as much as 20 weeks’ pay and other benefits. Delta is cutting many of their flights trans-Atlantic routes which they think would likely be hit harder due to the U.S. strikes back at terrorists. After the attack Delta is averaging a passenger load of about 140,000, compared with 300,000 the day before it. Delta is not the only airline choosing the route of laying employees off, Continental Airlines, and Northwest Airlines Critique I feel that this Delta airlines issue is a business ethical situation. On the business side the company is looking at the big decrease in sales. So in order for company to start making profits they must decrease their liabilities. The easiest way to do that from the companies prospective is to let go of some employees. On the flip side there is a ethical issue in the air. It is not right to lay people off every time business gets bad. Delta employees have families to support and bill to pay just like the next person. There are some laws protecting employees from lay offs like unions. Everyone does not join unions because they feel they are a waste of money, but who would have though terrorist would hit the airlines industry. There needs to be some kind of compromise between the business side and the ethical side to come to some kind of resolution....

The Baroque Style in English Prose and Poetry

The Baroque Style in English Prose and Poetry In literary studies and rhetoric, a style of writing that is extravagant, heavily ornamented, and/or bizarre. A term more commonly used to characterize the visual arts and music, baroque (sometimes capitalized) can also refer to a highly ornate style of prose or poetry. Etymology From the  Portuguese  barroco  imperfect pearl Examples and Observations: Today the word [baroque] is applied to any creation that is exceedingly ornate, intricate, or elaborate. Saying a politician delivered a baroque speech wouldnt necessarily be a compliment.   (Elizabeth Webber and Mike Feinsilber, Merriam-Websters Dictionary of Allusions. Merriam-Webster, 1999) Characteristics of Baroque Literary Style Baroque literary style is generally marked by rhetorical sophistication, excess, and play. Self-consciously remaking and thus critiquing the rhetoric and poetics of the Petrarchan, pastoral, Senecan, and epic traditions, baroque writers challenge conventional notions of decorum by using and abusing such tropes and figures as metaphor, hyperbole, paradox, anaphora, hyperbaton, hypotaxis and parataxis, paronomasia, and oxymoron. Producing copia and variety (varietas) is valued, as is the cultivation of concordia discors and antithesisstrategies often culminating in allegory or the conceit.(The Princeton Encyclopedia of Poetry and Poetics, 4th ed., ed. by Roland Green et al. Princeton University Press, 2012) Cautionary Notes to Writers Very skilled writers will sometimes use baroque prose to good effect, but even among successful literary authors, the vast majority avoid flowery writing. Writing is not like figure skating, where flashier tricks are required to move up in competition. Ornate prose is an idiosyncrasy of certain writers rather than a pinnacle all writers are working toward. (Howard Mittelmark and Sandra Newman, How Not to Write a Novel. HarperCollins, 2008)[B]aroque prose demands tremendous rigor from the writer. If you stuff a sentence, you must know how to do so with complementary ingredientsideas that do not compete but play off one another. Above all, as you edit, concentrate on determining when enough is enough. (Susan Bell, The Artful Edit: On the Practice of Editing Yourself. W.W. Norton, 2007) Baroque Journalism When Walter Brookins flew a Wright plane from Chicago to Spingfield in 1910, a writer for the Chicago Record Herald reported that the plane drew out great crowds at every town along the way ... In baroque prose that captured the excitement of an era, he wrote: The sky-gazers looked on in astonishment as the great artificial bird bore down the heavens. . .   Wonderment, surprise, absorption were written on every visage . . . a machine of travel that combined the speed of the locomotive with the comfort of the automobile, and in addition, sped through an element until now navigated only by the feathered kind. It was, in truth, the poetry of motion, and its appeal to the imagination was evident in every upturned face. (Roger E. Bilstein, Flight in America: From the Wrights to the Astronauts, 3rd ed. Johns Hopkins University Press, 2001) The Baroque Period Students of literature may encounter the term [baroque] (in its older English sense) applied unfavorably to a writers literary style; or they may read of the baroque period or Age of Baroque (late 16th, 17th, and early 18th centuries); or they may find it applied descriptively and respectfully to certain stylistic features of the baroque period. Thus, the broken rhythms of [John] Donnes verse and the verbal subtleties of the English metaphysical poets have been called baroque elements. . . . Baroque Age is often used to designate the period between 1580 and 1680 in the literature of Western Europe, between the decline of the Renaissance and the rise of the Enlightenment.​  (William Harmon and Hugh Holman, A Handbook to Literature, 10th ed. Pearson Prentice Hall, 2006) Ren Wellek on Baroque Clichs One must, at least, admit that stylistic devices can be imitated very successfully and that their possible original expressive function can disappear. They can become, as they did frequently in the Baroque, mere empty husks, decorative tricks, craftsmans clichà ©s...If I seem to end on a negative note, unconvinced that we can define Baroque either in terms of stylistic devices or a particular worldview or even a peculiar relationship of style and belief, I would not like to be understood as offering a parallel to Arthur Lovejoys paper on the Discrimination of Romanticisms. I hope that baroque is not quite in the position of romantic and that we do not have to conclude that it has come to mean so many things, that by itself, it means nothing...Whatever the defects of the term baroque, it is a term which prepares for synthesis, draws our minds away from the mere accumulation of observations and facts, and paves the way for a future history of literature as a fine art.(Renà © Wellek, The Concept of Baroque in Literary Scholarship, 1946, rev. 1963; rpt. in Baroque New Worlds: Representation, Transculturation, Counterconquest, ed. by Lois Parkinson Zamora and Monika Kaup. Duke University Press, 2010) The Lighter Side of Baroque Mr. Schidtler: Now can anyone give me an example of a Baroque writer?Justin Cammy: Oh, sir.​​Mr. Schidtler: Mm-hm?Justin Cammy: I thought all writers were broke.(Literature. You Cant Do That on Television, 1985)

Violence and Aggression in Sports is Because of the Media Research Paper

Violence and Aggression in Sports is Because of the Media - Research Paper Example A conclusion will hence be drawn as to the validity and weight of the thesis of the essay and a possible means of reducing violence and aggression in sports suggested. Introduction Violence in the field of sports is the physical and verbal actions executed during, around or directly linked to a sports event that are over and beyond the stipulated guidelines of fair play (Atyeo, 2000). This may be a boxing match, football, martial arts or even wrestling. These acts can and to include intentional assault of opposing players, abusive language and gestures towards referees. Threats also constitute violence. The violent and aggressive behavior witnessed in sports is as a result of the content of media coverage. Media (print, televised, audio and networked) has in the past swayed opinions, created and advanced perceptions and supported/ instigated different actions from the public they reach. However, it is worth noting that the media sometimes promote violence in sports unintentionally th rough live coverage. For example, the National Hockey League (NHL) of Northern America is characterized as lenient and supportive of gross misconduct, such as fighting between players. Hockey fans are entitled to watch the matches and the media is there to facilitate and satisfy this desire but its failure to censor occurrences of physical fights has in the past resulted in instances of violence perpetrated by the fans. ... the role media has played in fostering and fuelling acts of violence and aggression by sports enthusiasts and fans before, during and after sports events proving that the media coverage actively leads to and causes violence and aggression in sports. Discussion Giulianotti and Armstrong (2003) state that, â€Å"Modern day sports violence has its roots in western countries and was widely linked to the broadcasting of games on television sets† (p. 6). Popular belief suggests that initial cases of violence were directed and conducted by the working class individuals in an attempt to reclaim the various sports events which were primarily reserved for the rich and affluent members of the society. A decade later, similar incidences of hooliganism sprung up in more countries in Europe. The main reason the media creates and showcases sports violence and aggression is for the purposes of profit maximization through increased viewership and purchase of magazines and newspapers. The socie ty we live in is such that negative reports such as violence, deaths and accidents, during events attracts a considerable amount of public attention as opposed to more informative topics such as economics, healthy living, reforms among others, and the media utilizes this to its advantage. It is for this reason that the media will capitalize on every single opportunity that presents itself to report of violent incidents in sports events, with some glamorizing them and the perpetrators either with or without the knowledge that by doing so, they are just helping to polarize fans depending on their club loyalties. Children watching and reading the reports grow up knowing or thinking that violence in sports is something, which is normal and with such a trend, hooliganism in sports will never be

Popular Culture in the 60's Essay Example | Topics and Well Written Essays - 750 words

Popular Culture in the 60's - Essay Example Americans perceived watching TV as a means of passing time. In fact, any time people were not watching shows, they would be heard taking about them. Most shows of the time were mostly American although some BBC programs were run on the ABC. Television broadcast could now be done on a color TV, as opposed to black and white, which might explain why Americans liked watching TV than listening to radios. Some of the most popular TV shows targeting kids included ‘Walt Disney', 'Howdy Doody Time,' and 'Mickey Mouse Club, just to name but a few. Some of the popular comedies shows at the time included ‘Honeymooners,’ ''I Love Lucy' and ‘The Families of the Fifties. The way of presenting news also changed significantly from just news reading to presentation of videos of the news events. In addition, live broadcast also became widespread (Storey 9). Music also become common, particularly the Rock ‘n’ Roll, which was introduced in the 60s. At the time of in troduction, many parents perceived it a threat to the behaviors of the American teenagers. Country and western music also became very popular. Some notable popular artists and groups of this genre include Jasper Johns, Robert Rauschenberg, Roy Lichtenstein, and David Hockney. In fact, the beetles could be heard almost everywhere as many people could be seen listening to music through pocket-sized transistor radios, portable record players and eight-track stereo in cars. Everyone with a radio could be seen singing alongside the thrilling quality of stereo FM broadcasts. Some of the biggest stars of the time include the Motown, the British Invasion, and San Francisco sounds (Farina and Candles par. 4). Research also indicates that the emergence of a rock band group known as the Beatles in 1964 brought about significant changes in music and fashion industry. His influence resulted in the emergence of long hair and beads and psychedelic clothing as new style. In this regard, both women and men like keeping their hair long as opposed to cutting them short. In addition, men considered keeping beads very fashionable. Women clothing were mainly psychedelic, in which most women saw short skirts to be very fashionable (Epstein 43). Drugs were also of great significance to Americans in the 1960s. For example, research shows that the lesergic acid diethylamide (LSD) played a huge role in making the sixties as significant as it is was. In this regard, LSD was used to help individuals to figure out things at a different angle that their psychedelic trance would grant them. Marijuana, which is also considered a drug was also commonly in use by the people of the 1960s. Even though marijuana has remained an illegal drug for several years, the people of the 1960s who were trying to establish new ways of exploring pleasure would smoke marijuana, despite being illegal (Enu and Kaisha 22). The use of psychedelic mushroom for experiments also became a very popular culture of the pe ople of the 1960s. Research shows that many Americans of the 1960s experimented with mushrooms in trying to get a new outlook of their world. As such, mushrooms were seen as a very precious food and drug (Oregon Public Broadcasting par. 2). The 1960s also ushered in new methods of cooking

Losses In Xlpe Insulated Cables Engineering Essay

Losses In Xlpe Insulated Cables Engineering Essay Power cables, mainly underground power cables form a bulk part of electrical power systems network. Accordingly, when medium voltage XLPE cables were first installed in the late 1960s, cable manufacturers and electric utilities expected them to perform reliably for 20 to 30 years. However, history has shown that these cables had high percentage of life losses whereby the service life of some of these cables was far shorter than expected. Many cables failed after only 10 to 15 years in service. The failure of XLPE cables was happened due to the aging process. Aging of XLPE cables is related to the temperature of the insulation. For XLPE cables, the normal maximum operating temperature is 90  °C. At this maximum value, the consumption rate of anti-oxidant has been calculated to afford a cable life of 30 years. Increasing the XLPE cables operating temperature will increase the rate which the anti-oxidant is used up. Subsequently, it will reduce the service life of XLPE cables. The rea ction follows the Arrhenius relationship which is an exponential function. From this, even a small increase in temperature, it will hence give significant impact on the aging process of XLPE cables. Once the anti-oxidant in the cables is used up, the cables will start to oxidize and become easily broken. Then, the cables will be subject to stress cracking and electrical failure at positions of mechanical stress. In addition, the presence of harmonics in power system causes a conductor to overheat. This overheating process makes the cable to increase in term of temperature to its insulation. Therefore, cable will soften and the mechanical performances will reduce which is called as premature aging. Thus, it is important to investigate the presence of harmonic in any electrical equipment. From this we could know the temperature due to the overheating process and evaluate the life losses of any associated cables. TABLE OF CONTENTS CHAPTER TITLE PAGE DECLARATION 1 ACKNOWLEDGEMENT 2 ABSTRACT 3 TABLE OF CONTENTS 4 1 INTRODUCTION 8 1.1 Background 8 1.2 Premature Aging due to Harmonic 9 1.3 Development of Power Cables 9 1.3.1 Oil-Impregnated Paper Power Cables 10 1.3.2 Solid-Dielectric-Extruded Power Cables 11 1.3.2.1 Technology of XLPE Cables 13 1.4 Losses in Power Cables 15 1.5 Objectives of Study 16 1.6 Scopes of study 17 2 LITERATURE REVIEW 18 2.1. Introduction 18 2.2. Power System Harmonics 18 2.2.1. Definition of Harmonics 19 2.2.2. Source of Harmonics 19 2.2.3. The Harm of Harmonic 20 2.2.4. Effects of Harmonics on Power System 21 2.2.4.1 Motors and Generators 21 2.2.4.2 Transformers 22 2.2.4.3 Power Cables 22 2.2.4.4 Capacitors 23 2.2.5. Economical Damage due to Harmonic Losses 23 2.3 Underground Power Cables 24 2.3.1 Gas-filled Cable 24 2.3.2 XLPE Cables 27 3 EVALUATION OF THE AGING COST DUE TO HARMONIC LOSSES IN XLPE CABLES 29 3.1 Introduction 29 3.1.1 Flowchart 30 3.2 Calculation of Losses 31 3.2.1 Resistance of the conductor 31 3.2.2 Skin Effect 32 3.2.3 Proximity Effect 33 3.2.4 Total Power Losses 33 3.2.4.1 Joule Losses 34 3.2.4.2 Dielectric losses 34 3.3 Probabilistic Evaluation of the Economical Damage due to Harmonic Losses 35 3.3.1 Expected Value of the Aging Cost due to Harmonic Losses 35 3.4 Conclusion 39 4 DATA, MODELLING AND ASSUMPTIONS 40 4.1 Data 40 4.2 Assumptions 41 5 RESULTS, ANALYSIS, AND DISCUSSIONS 42 5.1 Results 42 5.2 Discussions 45 6 CONCLUSIONS AND RECOMMENDATIONS 46 6.1 Expected result 46 6.2 Conclusions 47 6.3 Recommendations 47 REFERENCES 49 APPENDICES APPENDIX A 52 APPENDIX B 58 APPENDIX C 67 APPENDIX D 68 APPENDIX E 69 APPENDIX F 72 APPENDIX G 73 Background By means of the discovery of electricity in the early 19th Century, all countries in the world nowadays have virtually utilized electricity as a source of light and energy. This has led to the existence of distribution-transmission line system carrying current, even if at different voltages and transporting it over long distances till the end users or customers. For the distribution-transmission line system, engineers had thought critically in finding the suitable power cables for power system. Mainly, most of the bulk electrical energy generated from the generation centers is being transported to major load centers within a large geographical area by the transmission systems using overhead lines [1]. In the other words, the distribution system delivers the electrical energy from these load centers to customers who are within a smaller geographical area. For safety, reliability and aesthetics, the electric circuits used to transport energy to such customers are usually underground power cables, though this kind of arrangement is expensive but has more advantages than the overhead lines [2]. Over the years, high demand of reliable electricity power supply has led the electricity markets to be highly competitive. Electric utility companies now have to develop means of maintaining, enhance the safety and reliability of their expensive power system components to operate advantageously and meet the demands of their customers. One of power system component that constitutes a bulk part of the distribution and transmission line systems in urban areas is the underground power cable. For instance, in the United Kingdom there are about 93000 km of 11 kV cable and more than 13000 km of 33 kV [6]. In Malaysia with rush of development has led to increasing demands of electrical energy. Doing this, underground cable distribution is increasing significantly. It is estimated that there are about 180000 km of underground cables in Malaysia, forming about 80 % of the underground power distribution system. This shows that, the technology of underground power cables has grown up very fast by the time as the world is moving extremely in science and technology. However, lately the presence of harmonic in electrical energy systems is well known [3]. The harmonics are due to nonlinear loads such as static converter and can damage the system components [6]. In the case of the cables, harmonics can cause relevant additional losses in the conducting and in the insulating materials which cannot be neglected. From the economical point of view, the presence of harmonics can cause economical damage which increasing the operating costs and decreasing the useful life of the system components. The economical damage due to harmonic losses can be defined as the summation of the operating costs and the aging costs. As stated in [13], the operating costs are referred to the costs of the incremental energy losses caused by the harmonic flow in the component, where the term incremental means that these losses are superimposed to the ones at the fundamental while the aging costs are referred to the incremental investment costs caused by the premature aging of the components caused by the harmonic pollution. Premature Aging due to Harmonic Aging failures have become a major and urgent concern in many utilities since many power system components are approaching the turning point to the end of life. For the case of power cables, the premature aging occurs due to harmonic pollution. The harmonic flow can lead to additional heating in power cables. Subsequently, temperature will rise and premature aging may result. Development of Power Cables [1] Power cable technology had its beginnings in the 1880s when the need for power distribution cables became pressing. With urban growth, it became increasingly necessary to replace some of the overhead lines for power transmission and distribution system with underground cables. The illumination of the larger cities proceeded at such a rapid pace that under some circumstances it was impossible to accommodate the number and size of feeders required for distribution, using the overhead line system approach. In fact this situation deteriorated so notably in New York City that, in addition to the technical and aesthetic considerations, the overhead line system began to pose a safety hazard to the line workers themselves, the firemen, and the public. As a result, the city passed an ordinance law in 1884 requires removing the overhead line structures and replacing them with underground power cables. Similar laws and public pressure were applied in other cities, with the consequence that by the early 1900s, underground electrification via insulated cables was on its way to becoming a well-established practice [14]. A practical lead press was invented in 1879 and subsequently employed to manufacture 2kV cables for Vienna in 1885. During the same period, vulcanized rubber was used to produce cables on a commercial scale, although use of guttapercha had already been made as early as 1846. Impregnated-paper power cables were first put on the market in 1894 by Callender Cables of England, using impregnant mixtures of rosin oil, rosin and castor oil and only in 1918 were these replaced by mineral oils. In North America, impregnated-paper cables were first supplied by the Norwich Wire Company. Varnished cambric cables were introduced by the General Electric Company in 1902. The behavior of these cables with hightemperature was subsequently improved the addition of black asphalt. Some of the more common early solid and liquid insulating employed in various underground cable installations were natural rubber, gutta-percha, oil and wax, rosin and asphalt, jute, hemp, and cotton. In 1890, Ferranti developed the first oil-impregnated-paper power cable. By following their manufacture, his cables were installed in London in 1891 for 10 kV operations. In addition, the cables were made in 20 ft lengths as the total circuit was 30 miles in length about splicing joints were four required. Nevertheless, these cables performed so well that the last cable length was removed from service only in 1933. Cable installation continued to proceed at a rapid pace, so that by the turn of the 20th century many major cities throughout the world had many miles of underground power cables. For example, already by the end of 1909, the Commonwealth Edison Company in Chicago had 400 miles of underground cable operated in the voltage range between 9 to 20 kV. Montreal had some 4500 ft cir cuits of three-conductor cables installed in ducts under the Lachine canal for 25 kV operations; the same voltage was used for cable traversing the St. Lawrence River in 1906. With some experiences behind them, cable manufacturers were increasingly gaining confidence and during the St. Louis Exposition in 1904 power cables developed for voltages as high as 50 kV were put on display [14]. Oil-Impregnated Paper Power Cables [14] During the period prior to World War I, extensive use was made of oilimpregnated paper cables of the three-conductor belted type for voltages up to 25 kV. Due to non-uniform stress distribution in the cable construction, the belted cable proved to be highly partial discharge susceptible when attempts were made to extend the operating voltage range with larger wall thickness to approximately 35 kV, to meet the increased power demand following World War I [18]. This problem was resolved by shielding the individual conductors, using 3-mil-thick copper tapes. The outside of the shielded conductors was thus maintained at the same ground potential. Figure 1.3.1 Cross-section of an Oil-impregnated Paper Insulated Cable In addition, the belt insulation was replaced with a binder consisting of fabric tapes and strands of interwoven copper wire. The purpose of the latter was again to maintain the shields of the three cables at the same potential. Over the years, the conductor shapes of the three-conductor shielded paper insulated cables have evolved into three forms, namely circular, oval, and sectoral. In many utilities a substantial portion of the present-day distribution load is still carried at 35 kV via three-phase oil-impregnated paper belted cables, with the three conductors individually grounded. There is little inducement to replace these cables with solid extruded dielectric cables, whose outer diameter for an equivalent power rating would exceed that of the ducts accommodating the more compact threephase oil-paper belted cables. Moreover, the oil-paper belted cables have been characterized by remarkably long in-service lifetimes that often exceed 65 years. Belted cables with unshielded conductors are still deployed but only for working voltages equal to or less than 15 kV. With the individual conductors shielded, it was possible to extend the use of the three-phase belted cables for voltages as high as 69 kV, though on the average their application has been confined to voltages below 35 kV. The main reason for this upper limit has again been associated with the occurrence of partial discharges, which had in numerous instances led to the deterioration and failure of the dielectric at the elevated voltages. The partial discharges were found to take place in voids, which were formed either during the manufacturing process or during the load cycling while in service. Solid-Dielectric-Extruded Power Cables [1, 14] With the discovery of the hydrocarbon thermoplastic polyethylene (PE) in England in 1933, polyethylene became rapidly, the insulant of choice for RF coaxial cables. PE was first used as an insulant for power cables in the 1950s. In the mid 1960s, conventional PE became the material of choice for the rapidly expanding URD systems in the United States. It was known to be superior to butyl rubber for moisture resistance, and could be readily extruded. It was used with tape shields, which achieved their semi-conducting properties because of carbon black. By 1968, virtually all of the URD installations consisted of polyethylene-insulated medium voltage cables. The polyethylene was referred to as HMWPE; this simply meant that the insulation used had a very high average molecular weight. The higher the molecular weight, the better the electrical properties. The highest molecular weight PE that could be readily extruded was adopted. Jacketed construction was seldom employed at that time. Extruded thermoplastic shields were introduced between 1965 and 1975 leading both to easier processing and better reliability of the cable [19]. XLPE was first patented in 1959 for a filled compound and in 1963 for unfilled by Dr. Frank Precopio. It was not widely used because of the tremendous pressure to keep the cost of URD down near the cost of an overhead system. This higher cost was caused by the need for additives (cross linking agents) and the cost of manufacturing based on the need for massive, continuous vulcanizing (CV) tubes. EPR was introduced at about the same time. The significantly higher initial cost of these cables slowed their acceptance for utility purposes until the 1980s. The superior operating and allowable emergency temperatures of XLPE and EPR made them the choice for feeder cables in commercial and industrial applications. These materials do not melt and flow like HMWPE. The emergence of power distribution cables insulated with PE have replaced a significant portion of the oil-impregnated-paper insulated power cables used at operating voltages up to 35 kV. But lower voltage PILC cables are still being manufactured, due to their in-service longevity and reliability. In spite the long record of service and reliability of PILC cables, they are being gradually replaced by the less hygroscopic polymeric insulated cables, XLPE. XLPE cables have distinct advantages which are lighter weight, better electrical and thermal properties, less maintenance, and easier terminating and jointing procedure etc. Today, XLPE cables are being extensively used in many countries all over the world. In 1959, Japan and USA commercialized XLPE cables up to medium voltage rating. Since then a fast development of XLPE cables has taken place. Presently, XLPE cable of 500 kV class has been installed in Japan. The introduction of XLPE has increased the capability of polymeric insulated cables because of their higher temperature ratings. XLPE insulations perform well at elevated temperatures. Their normal operating temperature is about 90  °C and designed to withstand an emergency overload and short circuit ratings of 130  °C and 250  °C, respectively. Technology of XLPE Cables XLPE has become the most favored insulant. Germany, USA, Asian and Scandinavian countries have installed gigantic quantities of such cables. Japan has developed XLPE cables up to 500 kV which is the highest voltage rating of XLPE cables manufactured so far. The basic material for XLPE cable is polyethylene (PE). PE has very good electrical properties. However, its mechanical strength decreases significantly above 75  °C restricting its continuous operating temperature to 70  °C only. The improved thermal characteristics of PE are obtained by establishing a large number of cross-links between its liner molecular chains employing suitable techniques. The introduction of XLPE has increased the capability of polymeric insulated cables because of their higher temperature ratings. The processes for converting PE to XLPE are electron irradiation, chemical cross linking, and organic silane method. Electron irradiation is a slow process and it is difficult to ensure an even degree of cross linking throughout the thick insulation required for power cables. Therefore this process is usually restricted to thin insulation of 1 to 2 mm thickness only. Chemical cross linking process is the process by which cross-linking of PE is established using organic peroxide such as dicumyl peroxide (DCP) at high temperature in the range 250 to 350  °C and pressure 15-20 kg/cm2. This method is employed in the production of XLPE cables of all voltage range, from LV to EHV. Sioplas technique is a relatively new method of cross linking PE into XLPE. Cross linking is achieved by mixing suitable silane to PE and exposing this to ambient conditions. This method has the distinct advantage of lower capital expenditure as no special arrangements to maintain high pressure and temperature are required. But the process is very slow for thick insulation and hence restricted to low voltage and medium voltag e XLPE cables. The general construction of XLPE cable consists of copper or aluminium conductor, extruded layer of semi conducting material over conductor (for voltage class above 3.3 kV), extruded XLPE insulation, extruded layer of semi-conducting material (for cables of voltage rating above 3.3 kV), copper wire or tape as metallic screen, armour, inner sheath and outer sheath, usually made of PVC etc. Three core XLPE cables are generally used up to maximum 33 kV. Cables of 66 kV and above voltage rating are of single core construction. Figure 1.3.2 Solid dielectric extruded power cable [14] The manufacturing process of XLPE cables consists of mixing of PE with cross-linking agent (DCP) and antioxidants, extrusion of semiconducting layers and insulation over the conductor, crosslinking the PE compound in curing lines at high temperature and pressure and cooling the core to ambient temperature. All these processes are carried out in one step employing catenaries lines for curing and cooling, hence the name continuous catenaries vulcanization. Semiconducting layers and insulation are extruded using triple extrusion technique. The curing process was initially carried out with steam at high temperature and pressure. This resulted in the formation of microvoids within the insulation and restricted the application of steam curing process up to 33 kV. To achieve reliable HV cables, it was therefore necessary to employ curing in the absence of steam. For this reason, dry curing methods were developed, where PE was crosslinked under nitrogen pressure in silicone oil, in molten salt and also in long dies. The numbers of microvoids were drastically reduced. A new curing process has recently appeared namely silane process which is more economical. Losses in Power Cables Losses in power cables include losses in conductor, insulation, sheath, and screens armors. Conductor losses (I2Rac losses) depend upon the rms current I effective AC resistance of the cable conductor. Dielectric losses comprise of losses due to leakage through the cable insulation and caused by dielectric polarization under AC stresses. It includes the net dielectric losses depend upon cable voltage, its frequency as well as the permittivity and loss tangent of the cable dielectric material, as shown by the equation below: Power loss = à Ã¢â‚¬ °CoV2ÃŽÂ µr tan ÃŽÂ ´ [2] (1) Generally, tan ÃŽÂ ´, which partially controls the dielectric losses, is significantly higher for oil-paper insulation as compared to XLPE insulation. For most of the dielectric materials used in cables, tan ÃŽÂ ´ depends upon temperature, applied stress and supply frequency. For oil-paper insulation tan ÃŽÂ ´ is also strongly influenced by moisture content. Therefore, in voltage cables, a moisture level of less than 0.05 % is desirable in order keep dielectric losses within acceptable limits. The presence of voids and microcracks can also influence dielectric losses. These voids are formed in the insulation or at the screens/insulation interfaces during manufacture, installation or operation. In polymeric cables, they are formed during the extrusion process while in paper-insulated cables, during the impregnation cycle. Voids may also form in cables by the differential expansion contraction of cable materials due to cyclic loading or short circuit conditions. These voids have a higher electric stress as compared to the bulk insulation. However, the gas inside a void usually has lower breakdown strength as compared to the main insulation. When the electric stress in void exceeds the breakdown strength of gas within the void, PD occurs. Any partial discharge in such voids increases the effective tan ÃŽÂ ´ value for insulation. Consequently, when the applied voltage is raised above the charge inception threshold, the dielectric losses exhibit a distinct increase. Similarly, impurities in the cable insulation and screening materials also increase dielectric losses. The AC current flowing along each cable conductor induces emf the metallic sheaths of the cable. Without grounding, such sheaths would operate at a potential above the ground potential and can pose a hazard. Furthermore, it will accelerate degradation of the jacket and materials, thereby affecting the cables life and reliability. When the sheaths are bonded, circulating current flows in them causing power losses. However, for three-core cables such losses are negligible. In addition to circulating currents, eddy currents are also induced in sheaths of both single and multi-core cables causing additional losses which usually are of small magnitudes. 1.5 Objectives of Study This project is conducted to evaluate the expected value of aging cost due to harmonic losses in XLPE cables. Therefore, this project is conducted regarding to these objectives: To investigate the effects of harmonics losses on XLPE cables from economical point of view. To evaluate the expected value of the aging cost due to harmonics losses in XLPE insulated cables. 1.6 Scope of study This study will focus on XLPE insulated cables This study will use the characteristics of single core underground cables. The effect of harmonics losses on XLPE cable will be investigated A program will be developed to evaluate the expected value of aging cost due to harmonic losses. The economical damage due to harmonic losses is quantified by means of the expected values of the operating costs and of the aging costs. For this, it will focus only for the calculation of the expected values of the aging costs. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction We design power systems to function at the fundamental frequency [1]. In Malaysia, the fundamental frequency is standardized at 50 Hz. This design is prone to unsatisfactory operation. At the same time, failure will happen when subjected to voltages and currents those contain substantial harmonic frequency elements. Frequently, the electrical equipment may seem operate normally. However, when they operate under a certain combination of conditions it might enhance the impact of harmonics which cause results to damage [20]. Most people do not realize that harmonics have been around for a long time. Since the first AC generator began to operate more than 100 years ago (Sankaran, C., 1995), electrical power systems have experienced harmonics. When harmonics present in electrical equipment, it can cause the equipment to malfunction and fail to work. In this case proper design and rating are needed to prevent the presence of harmonics. 2.2 Power System Harmonics The objective of the electric utility is to deliver sinusoidal voltage at fairly constant magnitude throughout their system. In fact, in order to achieve this objective is reasonably complicated because there are loads that exist on the power system that will produce harmonic currents. These currents produced may result in distorted voltages and currents that can give negative impact to the system performance in different ways. As the number of harmonic producing loads has increased over the years, it has become increasingly necessary to address their influence when making any addition or changes to an installation. We should consider two important concepts that have to bear in mind with regard to power system harmonics. The first concept is the nature of harmonic current producing loads (non linear loads) and the second concept is the way in which harmonic currents flow and how the resulting harmonic voltages develop. Ideally, voltage and current waveforms are perfect sinusoids. However, because of the increased popularity of electronic and other non-linear loads, these waveforms quite often become distorted. This deviation from a perfect sine wave can be represented by harmonics sinusoidal components having a frequency that is an integral multiple of the fundamental frequency. Thus, a pure voltage or current sine wave has no distortion and no harmonics, and a non-sinusoidal wave has distortion and harmonics. To quantify the distortion, the term total harmonic distortion (THD) is used. The term expresses the distortion as a percentage of the fundamental (pure sine) of voltage and current waveforms. In addition, current harmonics can distort the voltage waveform and cause voltage harmonics. Voltage distortion affects not only sensitive electronic loads but also electric motors and capacitor banks. 2.2.1 Definition of Harmonic Harmonics are defined as current and voltages at frequencies that are integer multiples of the fundamental power frequency [4]. For example, if the fundamental frequency is 50 Hz, then the second harmonic is 100 Hz, the third is 150 Hz, and etc [5]. The presence of harmonics in electrical energy systems is well recognized due to nonlinear loads such as static converters and it can damage the system components [6]. These nonlinear loads will draw current in abrupt pulses rather than in a smooth sinusoidal manner. Then, these pulses cause distorted current wave shapes which in turn and cause harmonic currents to flow back into other parts of the power system. In the case of power cables, harmonics can cause relevant additional losses in the conducting and in the insulating materials which cannot be neglected in the cable size [6]. 2.2.2 Source of harmonics Most harmonics originate from the generation of harmonic current caused by nonlinear load signatures [4]. The major sources of power system harmonics include switching operations, power electronic devices and other nonlinear loads and etc [7]. Electronic devices are nonlinear and thus they create distorted currents even when supplied with a purely sinusoidal voltage. As nonlinear currents flow through a facilitys electrical system and the distribution-transmission lines, additional voltage distortions are produced due to the impedance associated with the electrical network. Thus, as electrical power is generated, distributed, and utilized, voltage and current waveform distortions are produced [8]. As the number and ratings of power electronic devices connected to the power systems increase, the harmonic currents injected into power system and the resulting voltage distortions have become a major problem for power quality. This is the current issues that always be taken into account nowadays. Furthermore, the installation of power factor improving capacitors may lead to resonance conditions that amplify specific harmonic currents flowing into transformers and generators. On the other hand, large industrial ac motors may also provide a path for the harmonic currents. These currents can cause overheating problems for the motors, generators, and transformers. Power grid connected electric devices which can generate harmonic currents in the power system include fluorescent light ballast transformers, induction motors, incandescent light dimmers, overexcited transformers, arc welding equipment, AC/DC rotary converters, battery chargers, computers, and any type of device that utilize s rectified AC power to drive DC equipment [9]. 2.2.3 The Harm of Harmonics Harmonics only mean trouble if the power system is not well designed to handle them. High harmonic neutral currents are a problem only if the neutral is not properly sized. Current harmonics are not a problem to a transformer if it is derated appropriately. Even some voltage distortion below 8 % THD at the point of utilization is acceptable as long as sensitive equipment is not affected. However, it is always important to be aware of the presence of harmonics and to try to minimize them by purchasing low distortion electronic ballasts and reactors for PWM ASDs. This will not only keep the harmonics in check and improve the power factor in the facility, but will also save energy by reducing losses on power system components. In addition, any time there is a considerable increase of non-linear loads, it is important to check power system components to prevent problems. 2.2.4 Effects of Harmonics on Power System Harmonic currents and voltage distortion are becoming the most severe and complex electrical challenge for th

Brazil socio economy Essay

Brazil is one of the South American countries and the fifth largest country in terms of geographical area. It has population of over one hundred and eight three million people. The Brazil’s natural resources largely includes gold, iron ore, manganese ,bauxite platinum, tin ,uranium, timber and petroleum among others. In most part of Brazil’s history, it has experienced very slow economic growth. For instance, during the colonial period sugar, gold and slavery did not boost the economy of the country. In fact, in mid-eighteenth century, Brazil’s economy retardation did worry Portuguese rulers. During the time of independence, Brazil had one of the least productive economies in the western hemisphere than any other New World colony. After the independence it did not show much progress. When the industrial revolution seemed to gather momentum, imperial Brazil economy was stagnating. As slavery ended marking the fall of the empire, its per capita Gross Domestic Production (GDP) was less than a half that of Mexico and making one sixth of the United State. This show some improvement from 1913 to 1980 where it sustained significant economic growth though interrupted by the Great Depression in early years. However, over the past quarter century, its economy has barely grown. Each time it makes attempt to rise it falls back. Similarly, its social inequality has also been historical. Social inequality has been there through different periods, in various economic models, in dictatorships and in democratic transitions. Therefore, the main purpose of this presentation is to discuss reasons which that have contributed to social inequality and economical stagnation in Brazil. From 1500 to late 1930s, the Brazilian economy relied heavily on the production of primary products for export. In fact, its economy assumed colonial master policy that was sternly enforced during its reign that for about three centuries has curbed the development that lasted past independence. There were some changes that occurred when slavery was abolished and waged labor adopted. First important structural transformation steps were recorded in 1930 when Brazil changed into a modern, semi-industrialized economy. They were intensely felt between 1950 and 1981 when economic growth rates remained quite high with establishment of diversified manufacturing base. After World War II rapid socioeconomic transformation took place. But since early 1980s, Brazil’s economy has been encountering economic huddles that have seen it have very slow growth if not stagnation. When second oil shock stuck in 1979, the prices of oil importation in Brazil double and this had effects on trade in that it lowered terms of trade further. The increase in world trade rates caused rise in Brazil’s balance payments and size of foreign debt though country did not stop borrowing meanwhile it tried to maintain high-growth strategy. In start of 1980s, foreign debt became so acute which led to introduction of program that could generate growing trade in surpluses so that country could amortize the foreign debt. This was achieved by reducing imports and expansion of exports. Consequently, real gross domestic production declined. Mexican debt crisis of 1981 blocked Brazil’s access to international financial markets that caused much pressure for its economic adjustment. Structural Adjustment Plan was introduced by International Monetary Fund that enabled the country to meet interest payments on the debt. However, this subsequently resulted in much of economic decline compounded with high inflation rate. It happened that, inflation accelerated further due to a combination of number of factors namely the exchange –rate devaluations of austerity program, growing public deficit and escalating indexation of financial balances and wages among others. The exchange –rate devaluations of the austerity program and growing public deficit formed a classical cause of inflation. Nevertheless, increased indexation of financial balances and wage were just important mechanism for propagating inflation. At around mid 1980s, foreign debt was almost displaced by domestic debt that caused main economic problem. Previously, during period of high economic growth in 1970s, considerable portion of foreign borrowing was done by state enterprises which were the main actors in the import-substitution industrialization strategy. At first they borrowed with intention of financing their investments but later due to acute shortage of foreign exchange they were compelled by the government to borrow unnecessarily and thus increasing their debts greatly. This was worsened by the sharp increase of international rates. This followed that because the state enterprises were not supposed to go bankrupt; their debt burden was borne by the government which further increased the public debt. Coupled with disorganization of the public sector, public debt was transformed in to a big economic problem. By the end of 1980s it was necessary for large-scale fiscal reform that could result to non-inflationary financing of the public sector not only for inflation control purposes alone but also restore the public sector’s capacity to be able to invest for overall economy recovery. But this was hampered by political challenges which could not make any reform to materialize. Several attempts were mounted to bring down inflation which was the most visible symptom. There were referred to as ‘heterodox economic shocks’ namely Cruzado Plan, the Bresser Plan and the Summer Plan that came in succession in each year from 1987 to 1989 respectively. These plans did no make the situation any better. By the start of 1990s, the country was ushered into a new era that probably radiated some hope to recovery of the economy that was marked by the first post-military president Fernando Collor de Mello in March 1990. Hyperinflation and virtually bankrupt public sector was the first things he had to fix with his new administration. But preceding events could not promise any good outcome to mobilize stagnating economy. Two years later, the President Collor de Mello was impeached on corruption charges. Therefore, it is evident that the ‘undeveloped’ of Brazil’s economy has been caused by several factors. Brazil’s geographical position is one of the factors that have contributed to its slow economic growth. This is because most of it tradable natural resources are too far from potential markets for profit exploitation. For instance, during the colonial period major export was sugar which had to be produced within fifteen miles of a port or navigable river. But the huge Amazon River system flows through vast tropical forest where land is unfertile and there were no navigable rivers that were flowing where export crops could be produced using modern scientific farming methods. Brazil though had a long coastline a few were protected harbor and without railways or truck, what was produced in interior was cattle and slaves that walked to the market The same challenges face the country even today. The issue of poor transport is affecting the Brazil’s industries considerably. The government has often failed to meet export target due to the country’s transport problem and shipping of the production. Logistically, it has proven that even though it was to transport, the operating cost would increase the merchandise prices and hence lose in world market. This greatly removes Brazilian competitive advantage and makes it not to earn sufficient foreign exchange to boost it economy. World Bank has reveled that transport expenses account for about thirty five percent of the operating cost . This adversely affects even private companies. This generally had resulted to chronic lack of investment that has caused country’s economy not to develop. Another important factor to economy growth failure is the effects of the International Monetary Fund’s structural adjustment policy that trace way back to the 1980s. When the Brazil foreign debt happened to be high and was challenging to service it, International Monetary Fund to help the country, it introduced Structural Adjustment Policy which acted as stabilization program. However, it was designed from an orthodox monetarist perspective whereby it prioritized debts solvency through fiscal austerity and failed to address the core problem of Brazil’s economy. It did not curb rising inflation or initiate significant economic growth; rather it created hardship in the country. Another cause of the economy’s failure to thrive in Brazil is leadership. Brazil political leadership was characterized by emperor, politicalmachine, dictator, military authoritarianism, several military coups and impeachment leaderships. Most of these leaders’ agenda did not feature Brazil’s interest in their hearts as they establish themselves. Consequently this has made country economy to retrogress. Lastly, concentration of wealth to few minorities has perversely affected the Brazil’s economic growth. It has been observed that income inequality distribution in Brazil is one of the most unequal in the world. This has caused high poverty rates, chronic malnutrition and preventable disease that have caused the economy to drag. It is true that Brazil is socially unequal. It has been recorded to be one of the nations with high rate inequality. Its income inequality measurements according to the United Nations Development Program (UNDP) are relatively higher than even some of very poor African countries such as Lesotho, Namibia or Sierra Leone and yet it belong to the wealthiest countries. The country has high income concentration that reveals that about one percent of the population belong to the richest which constitute to less than two million of the total population having approximately thirteen percent of all of household income. These results of poverty level have shown inconsistency in regards to its economic size. According to the Institute for Applied Economic Research (IPEA) data, about thirty percent of the population with is equivalent to fifty four million people are considered to be poor. Within this same group, about twenty million people that account for almost twelve percent of the population are ranked as been extremely poor. As it can be seen, this poverty level is higher than the average ten percent in countries with a per capita income similar to that of Brazil or those countries which have a poverty level three times less than Brazil. Inequality is more pronounced in the rural areas whereby small number of large owners such as large farmers, large rural entrepreneur who are seen to monopolize most of the rural areas coexist with thousands of small land owners, landless workers and rural workers who live in precarious conditions. From the start, there exists high level of land inequalities which continues to escalate. It has been found that, the percentage of the total area occupied by the ten percent largest properties is about seventy eight percent. Similarly, there is also a gap between the rich and the poor in urban areas in which more than eighty percent of the Brazilians live presently. A good percentage of urban dwellers are living in poor conditions without proper housing and access to public equipment and public health and recreation facilities among others. Access to housing also remains highly unequal based in regional basis. For instance, while in southern region and southwest region housing conditions are approximately thirty one and twenty seven percent respectively, this percent rises to about seventy percent in the northern region and sixty percent in mid-west region. At the same note, there is also serious problem in the housing deficit whereby it is estimates that close to eight million units with ninety percent of housing deficit mainly affect poor families with an income of barely three minimum wages in a month. From this brief analysis, poverty in Brazil is associated with color and location that is, it affect the black and is concentrated in northeast region. This is because, two-thirds of all the poor in Brazil are block and seventy percent of the total population living in the in poverty are city dwellers and close to fifty one percent belong to such population who are living in northeast region. The main cause of inequalities discussed above is not due to general lack of the resources but rather it is caused by their imbalanced distribution of resources. Such inequalities in contemporary democracies seem to be attributed to tensions that exist between the ethical requirements related to ‘right’ and the importance of economic effectiveness; between the legal order that promises equality and the realty of the exclusion which is brought about by the exercise of power. It is in historic records that in many of western countries there was a period when social disparities were so extreme such that society had to mobilize government mechanisms, through laws, public policies and changes in tax system that saw some degree of redistribution to eliminate the extreme forms of poverty and inequality that existed. However, in Brazil since it was a colony, empire and then a republic it has never had attempts to promote inclusion of the poorest segments of the population. It developed in all of twentieth century with considerable number of extremely poor people. Such development process that ‘manages poverty’ is referred to as a ‘conservative modernization’ by development experts which is model that describe a situation which produces significant changes in the economy without altering established socio-economic order by affecting it slowly. In social perspective, conservative modernization implies several things for instance, lack of regulation in labor market. Nearly more than half of the working population that comprises of about forty five million male and female workers do not enjoy any labor rights such as unemployment insurance, invalalidity insurance cover, paid vacation, maternity and paternity leave, family allowances and pensions. This translates that even though the country belong to the world’s wealthiest counties, it has not ensured formal wages and minimum social protection to many of its workers. Another consequence of social inequalities in Brazil is due to low level of schooling. Universal access to quality education has not given a priority in Brazil. Presently, illiteracy level rates at about ten percent. Subsequently, the average number of years of schooling of the population aged fifteen and above is estimated to be seven percent when it is suppose be legally at least eight years. Despite the fact that there is improvement as observed from the indicators, the quality of education has long way to go. In rural area, the conservative approach is also felt particularly in agribusiness which is found to strengthens the economic power of large landowners while it neglect the unskilled wage-earning labor force and many small farmers that are not incorporated into the prevailing agricultural model. In large cities exclusion process also has taken its toll where major changes in production process and in the appropriation of urban space have synergetic effects. Their effects are reflected in social spatial restructuring processes that seem to enhance the segregation problem or what in other term would rightly be referred to as ‘social apartheid’. In such situation a significant proportion of the population is forced to live not only outside the formal labor market but also without access to proper housing and basic public services that are vital for quality life such as sanitation, education, health care, transport and recreation. Another cause of inequality is regressive tax system that heavily imposes a burden on the consumption and labor while on the other side spares the large capital. The data collected by the Brazilian Institute for Geography and Statistics (IBGE) in 2004 indicated that the tax load for the richest segment of the population who earned more than thirty minimum wages in a month accounts for about twenty six percent of the family income while the country’s poorest workers, for those with income of less than two minimum wages had a tax load which was nearly twice high- about forty nine percent. The worrying thing is that this situation is worsening over time. The same logic is found in spending of social policies that has been systematically diminishing. For instance, a decade ago there was a mechanism that was established that could allow the Federal government to withhold twenty percent of all the taxes and contributions allocated for social actions which mounted to billions of reals that were used every year to ensure the required surplus for paying interest on and repay the country’s debt. This largely contributed to inquality as the wealthiest- public debt creditor, are favored while the assistance provided by the government to the poorer population was reduced significantly. Social inequality does not only confine itself between the poor and the rich but also it is gender and race based. There is exclusion experienced by women and black people that is directly related to sexist and racist phenomena. Gender and race inequalities that has persisted for decades is an indication that individuals continue be discriminated based on their sex or color in spheres of society like in schools, labor market, political circles and family . The consequences of these perpetuated inequalities are perverse in that they make situation to look normal which in turn reinforce the stigmatization of these marginalized groups. This hinders individuals to achieve their potential and also prevents them exercise their right as Brazilian citizens. The exclusion processes that women encounters and the black people that has widened social gap is what has characterizes contemporary Brazil society. Bibliography: Beghin, N. (2008); Notes on Inequality and Poverty in Brazil: Current Situation and Challenges. Retrieved on 8th January 2009 from: http://www. oxfam. org. uk/resources/downloads/FP2P/FP2P_Brazil_Inequality_Poverty_BP_ENGLISH. pdf Brazil Historical Background and Economic Growth (2009);http://www. floridabrasil. com/brazil/guide-about-Brazil-Economy-Historical-Background-Economic-Growth. htm Coatsworth, J. H. (2007); Why is Brazil â€Å"Underdeveloped†; Retrieved on 8th January 2009from:http://www. drclas. harvard. edu/revista/articles/view/934. Hamilton, C. V. (2001); Beyond Racism: Race and Inequality in Brazil, South Africa, and the United States. ISBN 158826002X, 9781588260024Lynne Rienner Publishers. Nathalie B. (2008); Notes on Inequality and Poverty in Brazil: Current Situation and Challenges. Retrieved on 8th January 2009 from: http://www. oxfam. org. uk/resources/downloads/FP2P/FP2P_Brazil_Inequality_Poverty_BP_ENGLISH. pdf Saddi, V. (2008); Lack of Infrastructure Investment in Brazil: A Constraint on Economic Growth; Retrieved on 8th January 2009 from:http://www. rgemonitor. com/economonitor-monitor/253645/lack_of_infrastructure_investment_in_brazil_a_constraint_on_economic_growth Weyland, K. G. (2002); The Politics of Market Reform in Fragile Democracies: Argentina, Brazil, Peru, and Venezuela. ISBN 0691096430, 9780691096438, Princeton University Press Wise, C. (2003); Reinventing the State: Economic Strategy and Institutional Change in Peru. ISBN 047211316X, 9780472113163, University of Michigan Press.