Tuesday, August 25, 2020

Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 words

Business Strategy - IKEA - Essay Example All things considered, we as people and the associations that use our administrations need to show aggregate obligation towards every single part of our general public. Perhaps the most ideal ways this can be accomplished is by proceeding to utilize assets and growing better procedures for dealing with our organizations, but in a productive way without causing any unsafe effect on the earth and by predicting how best we can save our economy and nature for our people in the future. IKEA is one such association that has been exhibiting corporate social obligation over an extensive stretch. The organization is well known worldwide for selling minimal effort furniture across outlets around the world. The scope of items created by IKEA range each conceivable thing that can be utilized in a home from kitchens and attract rooms to washrooms and rooms. IKEA today has deals in more than 36 nations and looks all set to venture into 6 different nations sooner rather than later (Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005). The current contextual analysis is an endeavor at contemplating the accomplishment behind IKEA and examining the explanation for what has empowered it to turn into the biggest furniture organization on the planet. The investigation is considered significant as IKEA has come to command the furniture world inside a limited ability to focus 60 years and the turnover of the organization just proposes the presence of a solid plan of action and supporting procedures that guide in producing high income. The examination will focus on assessing the various parts of IKEA’s tasks and execution figures against a lot of six models that will endeavor to address an assortment of inquiries. The current vital position will be found out by utilizing the Porters nonexclusive techniques and the Bowman’s clock models.

Saturday, August 22, 2020

The Problems Of Air Pollution Essays - Air Pollution, Smog

The Problems Of Air Pollution The Problems of Air Pollution Issue What causes contamination? What would we be able to do to forestall it, and dispose of it? Is it reasonable for the offspring of things to come to need to endure the results that contamination causes? Why not deal with the difficult at this point? Industrial facility and entrepreneurs can forestall air contamination. ?Air contamination is the nearness of hurtful gases, fluids, or solids in the air. Air contamination, known as smoke contamination for a long time, came about because of coal burning? (Hodges 526). Brown haze has been an issue in coal-consuming regions for a few centuries. Exhaust cloud at long last diminished when coal burning was supplanted by oil and gas ignition. Air contamination is brought about by various sorts of toxins. The principal type, particulate issue, comprises of strong and fluid pressurized canned products suspended in the air. These emerge from the consuming of coal and from mechanical procedures. Barometrical particles can dissipate and ingest daylight, which decreases perceivability. Particles likewise diminish perceivability by lessening the light from objects and enlightening the air causing the difference between the articles and their experiences to decrease. In addition to the fact that it effects perceivability, yet it hurries the disintegration of building materials and the consumption of metals, meddles with the human respiratory framework, and carries harmful materials into the body. ?The little particles cause interminable bronchitis, bronchial asthma, emphysema and lung malignant growth? (Hodges 59). The subsequent sort is sulfur oxide, which originate from the consuming of coal and mechanical procedures. Harm to building materials, vegetation, and to the human respiratory framework are brought about by the acidic idea of oxides. ?Little amounts of sulfur oxides can build disease and mortality? (Hodges 59). The third kind of contamination is carbon monoxide. Carbon monoxide is a dreary, scentless, bland gas against which people have no security. ?Carbon monoxide originates from the fumes of gas fueled vehicles and optionally from modern procedures? (Hamer 45). Hemoglobin, which is in the blood, joins with carbon monoxide and conveys less oxygen to body tissues causing wellbeing and heart impacts. Some medical issues originate from the fumes exhaust spilling into the inside of the vehicle. A few hundred Americans bite the dust from CO harming every year. Sodium oxide levels underneath .25 PPM have been related with expanded dismalness in New York as estimated by medical clinic confirmations. In all cases where antagonistic wellbeing impacts have been noticed, the older patients have been influenced harshly (Hodges 60). The fourth sort is hydrocarbons, which are concoction mixes containing just carbon and hydrogen. Hydrocarbons likewise emerge from gas controlled vehicles and from modern procedures. ?Hydrocarbons are a significant piece of the creation of photochemical exhaust cloud? (Hodges 61). The last kind is nitrogen oxide that originate from high-temperature ignition, for example, that happening in engine vehicle motors, electric force plants and other fuel utilization. Nitrogen oxide adds to sharpness in precipitation and creation of photochemical brown haze. Nitrogen oxide is additionally hazardous in light of the fact that it causes genuine disease and conceivably passing regardless of whether the introduction to NO2 is short. The gas was answerable for 124 passings in a fire at Cleveland's Crile Children Hospital on May 15, 1929, when x-beam film containing nitrocellulose incidentally burst into flames and delivered NO2 (Hodges 63). Arrangement As one can without a doubt see these kinds of air poisons are hurtful to our air, condition and individual wellbeing. Processing plant proprietors can help forestall these impacts. Scientists have discovered various approaches to expel these poisons from the air. One gadget intended to expel hydrocarbons from the air is an improved low contamination imperceptible flare burner, which includes a tall stack fixed with earthenware. Essential air is presented under tension in a cylinder underneath and coaxial with the stack. The highest point of the cylinder contains a burner for the vented hydrocarbon gases (Sittig 227). Inside this gadget distinctive air blends give intends to finish burning of the vented gases with low outflow of smoke and light. Another technique wherein ?gases sullied with fumes from unstable natural fluids are recuperated by containing the fume gas blend in an ingested tower with a wipe curl which assimilates the fumes? (Sittig 348). The two strategies can effective ly expel hydrocarbons. A technique has been found for expelling nitrogen oxides from gases. ?An ionizing radiation permits

Wednesday, July 29, 2020

How J.K. Rowling Puts a Spell on Her Readers (and How You Can, Too)

How J.K. Rowling Puts a Spell on Her Readers (and How You Can, Too) In 1994, J.K. Rowling, the imaginative author behind the Harry Potter franchise, was living on public assistance in Edinburgh, Scotland. As a single mother and estranged from her abusive husband, she was jobless and clinically depressed, but used the time while her daughter was napping to write Harry Potter and the Philosophers Stone in coffeehouses. It was an idea that occurred to her on a train ride four years earlier, and one she couldnt shake.Fast-forward ten years later, when in 2004, Forbes estimated Rowlings worth to be at $1 billion, making her the first billion-dollar author. Since the first book was published, the Harry Potter fantasy books have won multiple awards, and sold more than 500 million copies, earning a spot in the Guinness World Records as the best-selling book series for children in history. If there was ever an author success story, Rowling has it. And for anyone looking for the same success in their own writing, here are some of her secrets to putting a spell on her readers.Dont follow the rulesA quick Google search reveals that there are just as many rules about writing and publishing as there are websites offering advice on both (and thats a lot!). Make an outline or dont, know your ending before beginning chapter one or just start putting words on the page; its advice that can be as inconsistent as it is abundant. However, according to Rowling, rules can get in the way of your best work. She writes:I have to say that I cant stand lists of must dos, whether in life or in writing. Something rebels in me when Im told what I have to do before Im fifty, or have to buy this season, or have to write if I want to be a success.I havent got ten rules that guarantee success, although I promise Id share them if I did. The truth is that I found success by stumbling off alone in a direction most people thought was a dead end, breaking all the 1990s shibboleths about childrens books in the process. Male protagonists are unfashionable. Boarding scho ols are anathema. No kids book should be longer than 45,000 words.J.K. Rowling, On WritingRead voraciouslyWhile Rowling admits that breaking rules can often work out better than following them, she does list some you probably wont get far withouts that can make or break your success as a writer. At the top of that list is being a devoted reader.This is especially for younger writers. You cant be a good writer without being a devoted reader. Reading is the best way of analysing what makes a good book. Notice what works and what doesnt, what you enjoyed and why. At first youll probably imitate your favourite writers, but thats a good way to learn. After a while, youll find your own distinctive voice.J.K. Rowling, On WritingDevelop disciplineAccording to Rowling, Moments of pure inspiration are glorious, but most of a writers life is, to adapt the old cliché, about perspiration rather than inspiration. Sometimes you have to write even when the muse isnt cooperating.The kind of discipl ine shes referring to means setting daily word count goals and sticking to them, even on days when you dont feel particularly inspired. And Rowling isnt the only one. Hemingway was said to have written between 500 and 1,000 words a day, and Stephen King sets 2,000 words a day as his goal. Simply putâ€"if you wait for inspiration to strike before you write, youll likely never get a novel written.Writing a best-seller requires discipline and a daily word count goal. Photo by Pixabay on Pexels.Have resilience and humilityIf there is anyone who understands the pay-off of resilience, its a writer worth billions who began her best work while living below the poverty line. But along with resilience, she notes that humility is just as important, and the two often go hand-in-hand.…Rejection and criticism are part of a writers life. Informed feedback is useful and necessary, but some of the greatest writers were rejected multiple times. Being able to pick yourself up and keep going is inval uable if youre to survive your work being publicly assessed. The harshest critic is often inside your own head. These days, I can usually calm that particular critic down by feeding her a biscuit and giving her a break, although in the early days I sometimes had to take a week off before shed take a more kindly view of the work in progress. Part of the reason there were seven years between having the idea for Philosophers Stone and getting it published, was that I kept putting the manuscript away for months at a time, convinced it was rubbish.J.K. Rowling, On WritingHave courageIn the middle of receiving criticism and rejection from all sides, it takes a lot of courage for a writer to continue the extensive work that is required to create a manuscriptâ€"something out of nothing and without the promise of publication and payout. For many, the fear of failure can be overwhelming enough to put down the pen (or close the laptop) and stop writing for good.Thats why courage is so importan t for any writers journey. Rowling puts it like this:Fear of failure is the saddest reason on earth not to do what you were meant to do. I finally found the courage to start submitting my first book to agents and publishers at a time when I felt a conspicuous failure. Only then did I decide that I was going to try this one thing that I always suspected I could do, and, if it didnt work out, well, Id faced worse and survived. Ultimately, wouldnt you rather be the person who actually finished the project youre dreaming about, rather than the one who talks about always having wanted to?J.K. Rowling, On WritingThink independentlyAs with being willing to break the rules, thinking for yourself will set you on the right course to writing bestselling novels that readers cant get enough of. Unless youre attempting to write a formulaic story that wont stand out from the pack, allowing others to think for you in the process is a mistake. Rowling suggests to resist the pressure to think you hav e to follow all the Top Ten Tips religiously, which these days take the form not just of online lists, but of entire books promising to tell you how to write a bestseller/what you MUST do to be published/how to make a million dollars from writing.She also suggests a website called Writer Beware, noting that its a great resource for new and aspiring authors to learn what services are worth paying for and what should be avoided at all costs.Ultimately, in writing as in life, your job is to do the best you can, improving your own inherent limitations where possible, learning as much as you can and accepting that perfect works of art are only slightly less rare than perfect human beings. Ive often taken comfort from Robert Benchleys words: It took me fifteen years to discover I had no talent for writing, but I couldnt give it up, because by that time I was too famous.J.K. Rowling, On WritingUse worldbuilding to immerse your readerJ.K. Rowlings fantastical world of wizards and witches is more than the characters within it. Its a unique, well-thought-out setting that translated into a distinctive, memorable setting for top-grossing movies and even a theme park called The Wizarding World of Harry Potter, which is now open at Universal Studios Hollywood.Rowling created a world that was immersive enough to be made into a theme park. Photo by Troy Jarrell on Unsplash.Rowling achieved this through details spanning seemingly mundane topics, from what wizards and witches ate to the curiosity of moving photographs that graced their newspapers. In zooming in on these details, Rowling helped readers become immersed in a world that is vastly different than that of the muggles (or non-magical folks).Use gerunds in dialogue tags, varied sentence length, and simple verbsBeyond advice and toward stylistic choices, author J.H. Trumble looks at Rowlings style and tone to determine exactly how she manages to cast a spell on her readers and make them hungry for more. He notes that Row ling uses the following writing methods:Extensive use of semicolonsThe serial commaDialog tags that usually precede the name of the character speaking, but following if she wants to include an adverb (Hermione said brightly or he said feebly).Adverbs used sparinglyUnderstated humorUnderstated emotion, avoiding melodramaEllipsesDashes to show interrupted dialogParenthesisParticipial phrases employing the -ing form of verbs--used after a dialog tag to indicate what the character is doing. Examples: said Mrs. Weasley, beaming at him, said Mrs. Weasley, watching him anxiously, said Hermione, hurrying into the kitchen, He said feebly, pointing toward the window.Varied sentence lengthTension created mostly through observation and action, with introspection kept to a minimum. (She ignored this. He could not blame her.)Simple verb choicesStraightforward description with little to no commentary (almost cinematic and what youd expect a camera to pick up)Wingardium leviosaAs Rowlings own past shows, crafting a great story involves finding your own path as a storyteller and walking it with courage, determination, and discipline. Wingardium leviosa, one of the favored spells from Harry Potters world, causes levitationâ€"and thats exactly what has to happen to put a spell on your readers. Focus on writing words and creating worlds that can rise from the page to become something other than mere words; make them come to life in the minds of your readers and your bestseller will be inevitable.

Friday, May 22, 2020

Early Christian Ecumenical Councils - 1094 Words

Surname: Name: Course: Institution: Date: Ways in Which the Early Christian Ecumenical Councils Developed the Church’s Understanding of Jesus Various early Christian doctrines developed and were shaped over time. The early Ecumenical Councils were pivotal in the development of such doctrines which served as a foundation for the church and Christianity. When Christianity became a legal religion in the Roman Empire under Emperor Constantine I, leaders of various Christian communities throughout the Mediterranean could easily meet to discuss important issues and clearly define their faith. These large meetings of Bishops were called Ecumenical Councils. More importantly, the first Ecumenical Councils produced some of the earliest†¦show more content†¦After the resolutions of the Council on the teachings of the dual nature of Christ, Emperor Justinian confessed his orthodox faith (Albi, 22). During the sixth meeting in Constanople in 680 AD, the Council proclaimed that Christ has both a human and divine will. Thi s was after Monothelism continued to be a disturbance in spite of the repressive laws against it by previous emperors. Monothelism was a new doctrine that emerged among the Armenians and Abyssinians. It taught that there is only one will in God-man Christ. However, the Ecumenical Council condemned Monothelism and its adherents. The Council held that Christ had two natures with two activities: as God working miracles, rising from the dead and ascending into heaven and as Man, performing the ordinary acts of daily life (Thomas, 97). In 692 AD, the Quinesext or Trullan Council was summoned by Justinian II. It was considered a supplement to the fifth and sixth Ecumenical Council as it issued no canons pertaining to ecclesiastical government and order. Also, it is viewed as a continuation of all the preceding Ecumenical Councils as it received and ratified all of their canons and decisions. In addition, it ratified the eighty five apostolic canons, the canons of local synods, and the mos t important of the canons of the principal fathers of the church, thus empowering all of them with EcumenicalShow MoreRelatedThe Church Of The Martyrs1494 Words   |  6 Pagesyears. The Coptic church has commonly been referred to by historians as the â€Å"Church of the Martyrs† (A Brief History of the Christian Church). It was given this name due to the desire of martyrdom rather than the multitude of martyrs. The five main points of its history are the origins of Coptic Orthodox Christianity, monasticism, contributions to Christendom, the ecumenical councils and the church today. 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Saturday, May 9, 2020

Essay Outline on Topics in Health and Wellness Options

Essay Outline on Topics in Health and Wellness Options The argument with respect to child nutritional troubles, particularly being overweight, can be managed. An individual would not expect to find a health environment which doesn't have a superior medical care system. Obviously, decent health can be equated to productivity within this context and without it, more conflicts may come up that could be very difficult to cope with. The key in ensuring emotional health is to at all times gauge our feelings and knowing the way to deal with it properly. The Fight Against Essay Outline on Topics in Health and Wellness If the person is depressed, he cannot function normally. So, it's always advised to use the appropriate tools and decrease the chance of workplace injury. So, both students of healthcare programs together with students of any other specialty may have a task to compose an essay on health topic. So as to have a wholesome life, it's the right and responsibility of every person to deal with himself physically, mentally, psychologically and spiritually. The US government has produced certain strategies to enhance the wellness of the nation. And, naturally, community health promoters and women like Ouma help elevate the problem of cervical cancer and make demand for services. If folks are unhealthy, they may not be able to perform their everyday pursuits. They are faced with every-day activities that either mar or make their health. Before you pitch, understand what the publication has paid writers before. Chemistry is a subject which, basically, supplies you with useful information regarding the different substances or forms of materials which compose the physical world around us and the way in which they behave or react with one another. Various editors at the very same publication are often searching for different things. Ultimately, don't neglect to proof read your biology essay before the last submission. Citations and extracts from assorted sources have to be formatted properly. Informative speech papers can be written on quite a few topics and thus the very first is step is selecting the most appropriate topic for your paper. Articles and books are frequently the topic of the majority of analyses essays. We gathered all of the essential articles and set out. Essay Outline on Topics in Health and Wellness Can Be Fun for Everyone Conclusion There are a number of other approaches identified by researchers, and any approach which suits the individual ought to be applied. Maybe you presently have a generalized idea of what things to write in your mind, and the following will enable you to concentrate on some specific thought or perhaps change your choice. Being a student athlete I am required to keep an amount of physical activity prior to, during, and following my season. Living day after day in a fashion consistent with wellness principles is not simple. Limited funding and competing priorities are at the peak of the list. It's also advised to keep clear use of equipment shutoffs which may keep you from performing at emergency. Obtaining and keeping physical fitness is a consequence of physical activity, appropriate diet and nutrition and naturally proper rest for physical recovery. See a physical therapist immediately at the beginning of training. The one difference is that in a refinancing, you can receive the sum to utilize for various other purposes. In the event the issue still exists, it might be that the fuel pump itself is faulty. The test has a great deal of components, and you'll discover exam information below. You should guarantee there is seamless stream of information throughout your paper and your audience can be in a position to follow what it is you are saying from the start to the end. Informative speeches ought to be written using the right spelling, appropriate grammar and the proper punctuation. These functions are provided by this module.

Wednesday, May 6, 2020

Enron Scandal Free Essays

Ethics are values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. If all people lived by this code the world would be a much better place. Having business ethics in the workplaces is very significant to having a truly successful business. We will write a custom essay sample on Enron Scandal or any similar topic only for you Order Now Many companies have been forced to suffer losses or even forced to enter bankruptcy. Enron is one of the biggest examples of when making business ethical decisions go wrong. An American energy, commodities, and services company based in Houston, Texas Enron was a big deal. Employing approximately 20,000 staff and was being one of the world’s leading electricity, natural gas, communications, and pulp and paper companies. Enron was a company on top on of the reason the fall was so drastic. Since Enron was the largest corporation contributor to the first presidential Bush campaign some people believed it to be a political conspiracy. The people in charge of Enron you can say lost their way, they became more worried about the money instead of the wellbeing of their company and employees. If Enron had stayed in the gray areas or at least the moral minimum then thing might have turned out different for them. Staying in these areas they would have made sure that all there business dealing was in compliance with the law. However just because a business deal is in compliance with the law does not mean it is ethical. Enron is the largest bankruptcy reorganization in American history and also the biggest audit failure of that time. With the using of accounting loopholes, special purpose entities, and poor financial reporting, Enron was able to hide billions in debt from failed deals and projects. Many executives at Enron were indicted for a variety of charges and were later sentenced to prison. Employees and shareholders received limited returns in lawsuits, despite losing billions in pensions and stock prices. As a consequence of the scandal, new regulations and legislation were enacted to expand the accuracy of financial reporting for public companies. Enron first started sliding down the unethical path when the market to market accounting style was introduced. Market to market accounting allowed Enron to book potential future profit on the day a deal was signed. This is a problem because even if the company did not receive any money that day Enron could make it look anyway they wanted. Due to the large discrepancies of attempting to match profits and cash, investors were typically given false or misleading reports. While using the method, income from projects could be recorded, although they might not have ever received the money, and in turn increasing financial earnings on the books. Enron also had something in place called PRC the performance review committee. It let employees review each other and people that did not meet the requirement you were let go and the better employees were rewarded. Employees constantly looked to start high-volume deals, often disregarding the quality of cash flow or profits, in order to get a higher rating for their performance review. Enron paid out multimillion dollars bonuses to top executive based on imaginary profit. Enron had to find real money to fund them so they merged with Portland General Electric Company. Enron became the largest marketer of natural gas and electricity. Enron and Blockbuster signed a 20 year agreement to introduce video on-demand. After several attempts to get the concept together Enron realized it was not going to work. Enron estimated profits of more than $110 million from the deal, even though analysts questioned the technical viability and market demand of the service. When the network failed to work, Blockbuster pulled out of the contract. Enron continued to recognize future profits, even though the deal resulted in a loss. Enron debt was beginning to catch up with them and raise questions so they found different ways to hide it. One ways was hiding the debt in a lot of dummy corporations. Their purpose was to purpose to raise the company’s stock to make it look like profit was coming in. At this point Enron had thrown business ethics out of the window. Making people invest their money in a company stock that had false value. Enron started using the electricity needs to their advantages having forced black out for the cost of electricity to raise and to make a profit. They did not care what the lack of electricity was doing to the people. When Enron went bankrupt the people lost everything there whole savings where gone and they were now without a job. If people had stop to ask there self is this decision ethical or how it well affect others the Enron scandal could have been avoided. The executive put money over the wellbeing of the company as a whole and the employees. When making the important decisions about your business you should always look at the business, personal and legal side of the deal. Every deal has its outcome it is your job to predict the outcome and deal with the consequences of your actions. Hanshermannhesse3. â€Å"Enron – The Smartest Guys in the Room. † YouTube. YouTube, 22 Feb. 2012. Web. 10 Oct. 2012. . How to cite Enron Scandal, Papers

Wednesday, April 29, 2020

Role of Media in Society

Table of Contents Introduction Overview of the role of media in society Conclusion Works Cited Introduction In today’s society, the flow of information among the citizenry plays an important role towards the development of an informed society. To this effect, the media has been instrumental in ensuring that the population gets current news and information on different issues affecting various societies.Advertising We will write a custom essay sample on Role of Media in Society specifically for you for only $16.05 $11/page Learn More Arguably, without the media, the world would consist of an ignorant population devoid of any relevant information relating to issues affecting their environment. With this in mind, it could be argued that the media provides the backdrop against which we make sense of any new conditions and information that we encounter in a world that is increasingly becoming globalized. Since its conception, the media has been hug ely influential in the development of the society. The media can be used to drive public opinion, report on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of sub-genres such as news stories, opinion columns, advertisements, sports and horoscopes to name but a few. As such, the role of the media in today’s society is important because it essentially helps individuals get access to valuable information, educate the people in the communities and is a useful, affordable and an economical tool for entertainment. In today’s society, the social issue that has particularly struck individuals through the decades is that of the media. In this study, the various opinions held in regard to the media and how it operates shall be provided. Through the analysis of relevant literature, a brief yet informative discussion of the various benefits that have been enjoyed as a result of the media shall be presen ted. This shall be done by highlighting key areas where the media has been instrumental. These areas include but are not limited to: provision of information, a source of education and knowledge, link between members of the global community and a source of entertainment. The differing opinions propagated by media critics shall also be presented. This shall at the end help us understand the roles that the media plays in society as well as the extent to which the media has been successful in performing its duties. As such, it shall be a worthwhile endeavor to shed some light on the benefits as well as the costs that have risen due to the presence and effects of the media in our societies. This analysis shall help in the provision of a clearer understanding on how the media affects society.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overview of the role of media in society The media is arguably one of the most powerful agents for change and the betterment of society. Its role as the society’s eyes; indeed a ‘watchdog’ constantly monitoring and critiquing the actions of those in authority for the betterment of society are some of the attributes that previously made the media seem as a positive influence to society. The ability of media to so accurately reflect the mood of the society and advocate for people to fight against social injustices and vices portrays the media as a tool for promoting justice, equality and harmony among the masses. In regards to this statement, the current states of affairs indicate that societies are ridden with selfishness and actions aimed at advancing individual goals. This can be derived from the argument raised by Michael Meyers who claims that today’s media does not educate the audience but train them (Kramer, Meyers and Rothstein 582). This he attributes to the fact that the media outlets no longer provid ing credible information. In this regard, the audience does not buy the truth, but what prominent figures want them to believe. The author is trying to bring out the fact that media is biased. The proposed biasness has its root in the anti-intellectual and anti-democratic media. In addition, the media’s advertisement of products and services is an act aimed at enabling the consumers to make informed choices. As Bernt explains, the skills and artistic nature used to present persuasive advertisements help consumers relate products to their lifestyle and preferences (193). Texts and images represented in advertisement can signify a myriad of meanings to the viewer. All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner (Bernt 194). Advertisement is therefore more of an educative venture than a deliberate attempt to sway the consumer in any predetermined direction since in the end; the consumers are better i nformed of the variety of brands that are at their disposal. Bernt suggests that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media (193). The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement.Advertising We will write a custom essay sample on Role of Media in Society specifically for you for only $16.05 $11/page Learn More Bernt further asserts that the persuasive nature of advertisements has had a great effect on American culture in regards to the relationship between working hard and purchasing power (193). Bernt asserts that advertisements have â€Å"replaced Puritanism or the Protestant work ethic as the driving force in American society that causes people to work hard in order to shop even harder (193).† The various forms of entertainment avail ed e.g. Movies, sports, interactive programs and Music productions are very important means of relieving stress after a long day at work. In addition, they help alleviate boredom. As such, the sole agenda of such products is recreational and providing means for people to enjoy themselves and connect (Bellah et al 67). For example, through satellite television providers like DSTV people all over the world are able to enjoy the entertainment genre that best suit their preferences. Examples include movies, sports, music and news. Truth be told, football clubs would never have gained such a strong and wide fan base were it not for the media. In regards to change in journalism, Pavlik highlights on how journalism has been affected by the transformation of the new media (Fernback 163). In his opinion, new media technologies have greatly affected the traditional perspective of journalism. This he explains by expounding on the new journalistic trends such as changes in the contents provided to the audience as news, changes in how journalists work, structural changes in news organizations and changes that have occurred in the correlations between media outlets, journalists and different audiences (Fernback 163). These changes brought about by new media technologies have to a large extent led to the contextualization of journalism; a situation whereby journalism has become less objective and practical. On the same note, Palvik (as cited by Fernback 163) further notes that these new trends perceive journalists as interpreters of current events who in their efforts â€Å"empower the audience and reconnect communities (Fernback 163).†Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Palvik, the new transformations being experienced in media outlets can be attributed to the availability and emergence of online infrastructure, high degree of customization, instantaneity and interactivity that characterize new media. In his point of view, Palvik believes that such developments will at the end make journalism a better tool to promote democracy (Fernback 163). Evidence of such developments can be derived from the emergence of the internet and the online architecture that supports this vast source of information. Through online encyclopedias such as Wikipedia and the various search engines, people are able to access information and learn about different issues that affect their lives. In addition, students in all academic fields are able to do more research in their designated fields and as a result, they become more knowledgeable in these areas than they would have been while using the traditional means of acquiring knowledge. Similarly, the internet ha s also provided people with a global means of communicating and learning about each other through websites like â€Å"facebook† and â€Å"twitter†. People from different countries globally are able to interact and socialize in the comfort of their homes without the inconveniencies caused by travelling as well as the enormous costs that would have otherwise been incurred. These facts prove Palvik’s assertion that new media is at the forefront in empowering the masses (by providing useful information) and connecting communities (interactive nature of the internet, radio and TV talk shows e. t. c.). On the other hand, Preston (as cited by Fernback 163) contends that the transformations being experienced in media are as a result of political, social, economical and communication patterns rather than technological developments. Preston asserts that the interrelation that exists between social and informational sciences accompanied by non-academic and industrial liter atures can be used by media so as to develop an equitable society and ensure social order (Fernback 163). In his book reshaping communication, Preston uses the aforementioned aspects to develop a model that explores the social role of information and communication in societies today (Fernback 163). In his opinion, Preston argues that our cultural, informational and social bearings are hinged not on technological advancements, but on the socioeconomic, political and communication trends that we adapt (Fernback 164). In this regard, it can arguably be stated that the role of the media in society is not determined by technological advancements, but by the socio-technical paradigm (Fernback 164). The positive view of the media has greatly been challenged with time. No longer do the various media outlets stand out as the ‘last front were nobility and idealism still had a foothold.’ Instead, the media just like any other business has been influenced by competition and ratings . As such, it has been noted for a fact that media outlets do at times express their own biased opinions which may not always be ideal or noble at that. For example, Gay Talese attests to the fact that the New York Times editor Gerald Boyd refused to print a story about an interracial wedding simply because it never emphasized on Black victimization (Kramer, Meyers and Rothstein 575). According to Gay Talese, any story that would soften the perception people had on such issues was disallowed and could not be printed (Kramer, Meyers and Rothstein 575). In this case, the Media’s actions which were previously perceived as being selfless and socially motivated have been exposed to not always have been driven by benevolence. These actions are at times resounded with self interests and personal gains for the media houses and the corporations that sponsor them. The previous view of the media’s ability to correctly reflect on the society’s mood has also been greatly que stioned as the media does at time appear to affect the set the society’s mood as opposed to reflecting it through the use of propaganda. (Kramer, Meyers and Rothstein suggest that the one of the media’s greatest power is in its ability to subtly influence our opinion (575). They further assert that in events that elicit a lot of public opinion, propaganda plays a great role and polarizes people along lines that they may not necessarily have taken had they not been â€Å"persuaded† to do so. This subtle psychological nudges can be used to further the cause of big corporations in the form of advertisements or by politicians who want to sway public opinions for their own good. To this effect, the people’s previous trust in the media report has therefore been greatly clouded by this realization. In terms of the unbiased reporting which had for a long time been viewed to be the hallmark of the popular media, it has been noted that some media reports are actual ly aimed at making the recipient of the information form a certain pre-determined opinion thus destroying any illusion of un-biasness (Kramer, Meyers and Rothstein 575). Media outlets can therefore set out to further some social cause which they believe in. Using the cultivation theory, Burton propose that exposure to some kinds of media often cultivate certain attitudes and values (Steffen 455). As an example, Steffen sheds some light on how Arab media has in the recent past adopted the western form of journalism and media presentation (455). In this regard, the author states that even journalists from countries such as Egypt and other Arabic countries which has stringent media policies accept western media values such as accuracy and balance (Steffen 455). As such, the reporter’s opinions and attitude will rub on the general population thus coloring their view of some events. In addition, the aforementioned assertion that advertisement aired in different media outlets is ai med at making the consumer better informed has been changed by evidence which strongly suggests that advertisements are aimed at actively influencing the decision that the consumer makes or may make in future (Steffen 456). What this means is that advertisement is no longer a primary tool for marketing, instead, it has been used to combat the aggressive competition. To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths. An especially troubling fact that revealed through various research efforts is that uncontrolled media in some instances leads to desensitization of the population on issues such as violence. Continuous exposure to media violence especially on the young and impressionable segment of the population can lead to catastrophic results as has been witnessed before in the various random shootouts that occur in our scho ols. Research shows that media violence encourages aggressive behavior and leads to pessimism in children (Burton 123; Steffen 456). This information contradicts the aforementioned perception of the media as a guardian and propagator of social values since the compelling evidence presented by research showed that media also leads to breaking of social values and leads to a disruption of harmony through the violence it encourages. On the same note, rampant advertisements through media outlets have in the recent past characterized modern media. These advertisements aim at influencing the consumer to maintain or develop some form of ideology (Bernt 194). This close relationship that media and advertising have developed raises concerns over the influences that the media may be willing to wield so as to achieve the advertising objectives. A closer observation of the movies and other entertainment forms presented by the media revealed heavy advertisements therein. These rampant acts of br anding were previously unknown to many and their effect though unconsciously administered is substantial. The media’s promotion of social values is also at times only used as a cover to influence consumers by use of advertisement (Fernback 164). Due to these advertisements, naive recipients of the information presented are unwittingly influenced into buying the products that the particular advertisements promote. This is at best a very irresponsible behavior by the media since most people are favorably disposed to agree with sentiments that are projected by the media. These misuses of social issues as a marketing tool have also changed the positive role that the media was supposed to deliver. This is mainly due to the fact that the media is being used as a tool for furthering the objectives of corporations at the cost of an unsuspecting population. Conclusion The role played by the media in today’s society cannot be understated. However, caution should be taken because as expressed in this study, not all media is healthy. Through this research, the knowledge that has been transferred herein should not make the public skeptical of the media but should help them become more skeptical about the issues being addressed through various media outlets. This will invariably transform them from being passive, unquestioning and all-believing recipients, to active and questioning recipients of the information which is provided by the media. Nevertheless, a free and vibrant media is necessary for the good of the society. An unfettered media is the hallmark of a truly unbiased society. However, one should adopt a more questioning stance when dealing with any information provided by the media. Works Cited Bellah, Robert. ET AL.†Community, Commitment, and Individuality.† Literacies: Reading, Writing, Interpretation. New York: W.W. Norton, 2000. 65-74. Print. Bernt, Joseph. P. â€Å"Ads, Fads, and Consumer Culture: Advertising’s Impact on Amer ican Character and Society.† Journalism and Mass Communication Quarterly 78.1 (2001): 193-194. Research Library, ProQuest. Web. Fernback, Jan. â€Å"Journalism and New Media / Reshaping Communications: Technology, Information and Social Change.†Journalism Mass Communication Educator 57.2 (2002): 162-164. Research Library, ProQuest. Web. Kramer Hilton, Michael Meyers and Edward Rothstein. â€Å"The media and our country’s agenda.† Partisan Review 69.4 (2002): 574-606. Research Library, ProQuest. Web. Steffen, Brian. J. â€Å"Media and Society: Critical Perspectives.† Journalism and Mass Communication Quarterly 83.2 (2006): 455-456. Research Library, ProQuest. Web. This essay on Role of Media in Society was written and submitted by user Hezekiah Valenzuela to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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